The custom rental trade show exhibit designed by EDE for Toyoda utilized some innovative thinking to thoughtfully present and organize several million dollar machines. The rental trade show exhibit that grew from those plans involved a 70’ x 24’ wall of Toyoda Red to establish the mood, 2 backlit 30’ wide logos hanging from the ceiling, a custom wave patterned overhead banner to encapsulate the trade show exhibit and finally a 1,400sq ft second story. The color palette was one of simplicity with rich wood grains against a red backdrop that gave a luxurious feel to compliment the high technology offered by Toyoda machines. The final piece was the lighting of the exhibit, which was a combination of 12’ tall lit towers to identify machines, overhead track lighting to spotlight graphics and machines under the deck, and numerous overhead lights to make the exhibit glow. The end result was a custom rental trade show exhibit which was luxurious in feel, but organized and welcoming for visitors.