Throwing Down the Gauntlet and Cranking up the Experience to 11!

Monster’s goal was to create an experience proving innovation was at the forefront of the Energy Drink Market.

The design was so successful that EDE was presented with the Zeigler Award. The Portable/Modular Awards competition’s top honor, for this masterpiece! We basically won Best Picture at The Oscars.

Showcase of Monster Energy’s 70×70 exhibit at the 2022 NACS Show. As you entered the hall, the first thing you see are 4 gigantic 20 foot high walls. Each wall held a 180″ LED showcasing the latest innovations of the individual Monster brands. The sheer magnitude forced all eyes on Monster Energy driving hordes of attendees into their space!.

For the first time in Monster Energy’s history, they trusted an outside partner to design and build their exhibit experience.

This booth was a can’t-miss! As you enter the hall, the first thing you see are 4 gigantic 20′ high walls. Each wall held a 180″ LED showcasing the latest innovations of the individual Monster brands. The sheer magnitude forced all eyes on Monster Energy driving hordes of attendees into their space!

The Monster Garden – the centerpiece of the booth!

Showcasing the entire line of Monster products. A 20′ long structure with dynamic moving light holding 18 super-sized Monster Cans. Literally, 5x the size of a normal can! The cans were custom 3d printed, airbrushed, and styled to be identical to the cans seen in stores.

When bringing innovation to the forefront details matter.

The wow factor wasn’t isolated to public areas. VIP attendees welcomed to the 2nd level of the booth were impressed with every detail. No one wants to sit through a PowerPoint presentation at trade shows. To avoid the standard click and scroll, EDE created an RFID-enabled conference table. With chips embedded in Monster’s latest innovations, execs were able to take control. From there, the magic took over. Attendees watched the room light up. Filling the screen with sizzle reels and all the info they need to show off their latest inventions.

Monster Energy Conference room with RFID-enabled table.

Proving Monster Energy is the innovation leader in the Energy Drink Market.

Monster Energy is in a highly competitive industry. Elevating their brand is a must and EDE took out all the stops!

And here is how EDE did it:

(8) 180″ LEDs to tell the product brand stories.
A larger-than-life Monster Garden showing off the full collection.
Custom-developed tech including RFID-enabled conferences tables for private meeting rooms
Not to mention the Hoonicorn, a Custom Dirt Bike, UFC Fighters, Celebrities, and Monster Girls to round it out!

Making Monster the shining star of NACS!