
2020 was the year that finally proved that Sales and Marketing must work together to achieve success. Trade Shows are lead generation machines and sales relies heavily on them to build their pipeline. One of the biggest challenges in 2020 was losing in-person events and the leads that come with them.
While the in-person events went away, successful marketers used special events to fill that lost demand, while the companies that relied solely on sales lagged behind. Based on surveys from Exhibitor Online, we learned:
- 39% indicate that the downturn has made the value of trade shows and face-to-face marketing more obvious to members of the C-Suite.
- 59% indicate a lack of leads/sales opportunities due to the loss of in-person events.
With that said, let’s start from the beginning. When you start any campaign or event planning, it is crucial that you start with one thing.
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