
CES 2025 has come and gone, and once again, the event didn’t just showcase groundbreaking technology — it also provided a masterclass in innovative exhibit design. Whether you’re planning your next booth or just looking for inspiration, here are four key lessons we learned from this year’s standout exhibits:
1. Movement: Bring Your Booth to Life
Static LED walls are officially old news. At CES 2025, the most eye-catching exhibits incorporated movement into their designs, creating dynamic experiences that pulled attendees in.
- SK Telecom turned heads with a mesmerizing entrance display made up of 21 large rigged LED walls. These screens moved up and down in three rows, choreographed to create a cinematic masterpiece. After the choreographed sequence, the monitors formed an archway, welcoming visitors into the exhibit. Because nothing says “welcome” like walking through a high-tech screen tunnel, right?
- LG elevated the concept of moving displays with a column of vertical transparent LED monitors that swung open to reveal a chandelier of artistic string lights. When the monitors closed, the light sculpture synced with the screens, creating stunning artistic videoscapes. It’s a light show and a magic trick — who could resist?
Takeaway: Movement draws attention and sets the stage for storytelling. It communicates in ways static elements simply can’t. Use motion to stop traffic, but don’t stop there — invite that traffic into your space to explore and engage. Whether it’s pulsating LED lights, spinning signs, or rotating banners, movement grabs attention and guides visitors toward discovery. Integrate motion into your booth to elevate its impact — and maybe give your audience a reason to pause and say, “Whoa.”
2. Vignettes: Showcase Products in Context
Overcrowding your booth with too many products risks creating a chaotic, “rummage sale” vibe. This year, top brands demonstrated how to bring a wealth of products without overwhelming attendees by arranging them in thoughtfully designed vignettes.
- Ring showcased its home monitoring solutions with a “house party” theme, complete with a front yard, back yard, interior, and workspace — all outfitted with Ring products in their natural settings. Visitors could imagine themselves hosting the ultimate barbecue while keeping tabs on their virtual front door — multitasking goals achieved.
- Samsung built a “Samsung City,” reserving the booth’s perimeter for alcoves and rooms where products were displayed in realistic environments. Each room highlighted specific applications, such as smart kitchens and living rooms, making technology feel like a natural part of life. They didn’t just sell products — they sold an entire lifestyle.
- John Deere emphasized its versatility by creating four vignettes: a construction truck, a field tractor, a mower, and an orchard tractor. Each display was placed on a different colored carpet to represent its unique environment, from the quarry to the orchard. Who knew colored carpet could be so impactful?
Takeaway: Context is king. Use vignettes to showcase how your products fit seamlessly into attendees’ lives or industries — and to keep them from wondering if they’ve stumbled into a yard sale.
3. Organic Shapes: Softening the Space
Organic, rounded shapes have been a staple of interior design for years, and now they’re making waves on the trade show floor.
- LG impressed with its semicircular kinetic LED wall at the booth entrance. The screen’s colorful, cartoonish video paired perfectly with its curved design, creating a playful and immersive experience. Curves that wow and video that pops? Sign us up.
- Mobileye stole the spotlight with one of the most visually striking booth designs at the show. Using LED tubing, rods, and fabric, they crafted a futuristic cityscape of rounded, stacked shapes. These forms evoked the image of three sleek, modern buildings, perfectly encapsulating Mobileye’s forward-thinking vision. It’s like stepping into the sci-fi metropolis of your dreams.
- Across the show floor, exhibitors embraced semicircles, curves, and flowing lines. This approach softened the overall feel of their booths, creating spaces that felt inviting and modern. It’s proof that even in tech, a little softness goes a long way.
Takeaway: Consider organic shapes to add a modern, approachable touch to your exhibit design. They’re great for breaking up the monotony of square corners — and for reminding people that not all innovation has to be edgy.
4. LED Displays at Eye Level
Gone are the days when LED walls were limited to looping commercials. At CES 2025, exhibitors used LED displays as active participants in storytelling, giving products context and elevating the attendee experience.
- Brunswick demonstrated this perfectly with three different approaches:
- A large LED wall playing a broad commercial to set the stage, giving attendees an overarching view of the company’s mission and offerings.

- Immersive simulators with LED screens that let attendees steer a boat or ride a mechanized wave board. These hands-on experiences brought products to life and immersed visitors in their applications. Who doesn’t want to captain a virtual boat at a trade show?
- Transparent LED screens highlighting internal features of a battery propulsion system. This clever use of screens made invisible technologies visible, allowing attendees to better understand the innovation behind the products.

Takeaway: Make your LED displays work harder by designing content that directly complements your products and engages your audience. After all, nobody comes to CES just to watch a commercial.
Wrapping It Up: Innovate and Inspire
CES 2025 reminded us that successful exhibiting is about more than just showcasing products — it’s about crafting experiences. Movement, contextual vignettes, organic shapes, and purposeful LED displays all played a role in creating exhibits that didn’t just capture attention but left lasting impressions.
As you plan your next exhibit, consider how you can innovate with these trends. Incorporate motion to energize your space, create vignettes to tell a story, embrace organic shapes to soften the atmosphere, and use LED displays to enhance the narrative. At the end of the day, it’s not just about being seen — it’s about being remembered. And if you can make your audience smile or gasp along the way? Even better. Let CES 2025 inspire your next masterpiece.
Finally, track the performance of your early engagement efforts. Tools like Google Analytics, social media insights, and email marketing platforms provide valuable data on what resonates with your audience. Use this data to refine your strategy leading up to the event. (Translation: Keep what works, ditch what doesn’t, and never stop improving.)
Quick Tip: Don’t wait until the event is near to start building momentum. Create a content calendar that ramps up engagement at least 6-8 weeks before the show. The earlier you start, the more time you have to adapt and refine your approach.