Category: How-To Tips
Back to all postsHow to Plan a Trade Show Exhibit
Developing a trade show program can be overwhelming. To make things easier for you, here is a universal guide on […]
How to Partner with your Association so Everyone Wins with Christine Gahler, Director, Global Conventions at Medtronic
Medtronic Director of Global Conventions Christine Gahler became aware of an expensive problem after a show in 2013. Her unique […]
Trade Show Measurement: How to Justify the Value of Events
With the often huge investment required to shine on the floor, how do you justify the numbers? The key is […]
“Have you heard the one about…?” How to Use Humor to Connect with Trade Show Attendees
How do you start a conversation that will pull a visitor into your exhibit? For every person working the booth […]