Roach Conveyors Elevates its Brand with its First Trade Show Exhibit

EDE transformed Roach Conveyors’ inaugural trade show debut into a resounding success, elevating brand visibility and engagement with innovative design solutions and strategic collaboration.

The goals for Modex were simple:

Attract new distribution partners.
Boost brand awareness across the warehousing industry.
Design a space and flow to demonstrate Roach’s capabilities and share their brand story.

Two family-owned businesses partnered up to deliver a standout exhibit.

As newcomers to the trade show marketing scene, Roach Conveyors sought to make a resounding impression from the outset. Opting for a 50-by-70-foot exhibit space, they partnered with EDE — also a family-owned business — to ensure their debut would be memorable and impactful.

Raising the roof.

A striking LED ribbon, meticulously designed to mirror Roach’s iconic logo with three stripes, was a highlight (pun intended) of the exhibit. Stretching across 65 feet at an angle, this vibrant display infused the space with a sense of dynamic motion, echoing the functionality of Roach’s conveyors. Select imagery, including stars and stripes, underscored Roach’s commitment to American-made quality.

Conveying the brand.

An operational conveyor system anchored the exhibit. Roach gamified the display by slapping QR codes on a few of the boxes. Visitors scanned the code for a chance to win swag. Offering a bird’s-eye perspective of the bustling machinery below, a second-story platform provided visitors with a unique vantage point and deeper insight into Roach’s innovative solutions. This interactive focal point provided visitors with a comprehensive view of Roach’s capabilities, effectively bringing their expertise to life.

The debut surpassed all expectations!

Through the collaborative efforts of Roach Conveyors and EDE, the debut exhibition surpassed all expectations, leaving an unforgettable impression on attendees. The immersive showcase not only elevated Roach’s brand visibility but also facilitated meaningful connections within the industry. By leveraging innovative design elements and strategic placement, EDE successfully translated Roach’s legacy of excellence into a compelling live experience, paving the way for continued success in the competitive trade show arena.