Rapid Displays wanted to stand out at Globalshop 2013. They came to EDE to create a custom trade show exhibit that would make an impression on attendees and showcase their innovative POP products. To draw in visitors, the exhibit’s design featured large, layered hanging signs that mimic Rapid’s logo with an elliptical shape. Four product displays with LED lighting and video screens surrounded the booth space that was further anchored by two faux window displays and a flatscreen-lined structure that housed a storage room and a private conference room. The center of the custom exhibit utilized a round bar to more casually engage with attendees. Overall, the custom trade show exhibit demanded attention from potential buyers with its impactful design that differentiated Rapid Displays from its competitors.