Creating a feeling or mood within a custom trade show exhibit is a challenge, especially when it’s best to avoid explicitly stating that feeling for visitors. The custom Muzak exhibit for Globalshop, however, achieved this through large images created from 40 Plexiglas tubes conveying a wide range of powerful emotions. A multimedia system consisting of 14 vertically-oriented plasma screens showcased additional images. Music was also played to further create a highly specific—but unstated—feeling. Once inside the custom trade show exhibit, visitors were invited to express one of the four feelings in the center well area, where an on-site photographer would take their picture and upload it into a database for attendees to display on the monitors. The customized exhibit helped Muzak achieve record trade show sales and received a Best Exhibit at Globalshop Award.
Design: Grant Design Collaborative