Coway

Coway's customized rental trade show exhibit at the Kitchen and Bath Industry Show was the epitome of cleanliness in form and function. A simple color palette of matte white with water accents helped accentuate Coway’s standard gloss white product line. Technology was used seamlessly in the rental exhibit to further highlight the characteristics of the Coway product– not overshadow or dominate them. Items like rear projected scrim fabric, interactive touch screens and LED lighting helped attendees experience the trade show exhibit. The final touch for tying the water theme into the exhibit was a central rock garden with a water shower highlighting the key product launched at the KBIS show.

Design: 607