In creating Aquafil’s first permanent showroom at the Merchandise Mart, EDE utilized some existing elements from the company’s trade show exhibit along with clever ideas to highlight Aquafil’s product. The most unique element of the showroom uses Aquafil’s carpet fibers as an architectural sculpture to showcase the over 300 colors that Aquafil produces. Using structural I beams, each string of fiber ran from one end of the showroom to the other to create dynamic showpiece. Another element that stood out in the showroom was the updated lighting with target track lighting, unique chandeliers, and LED lit cubby holes to display product in a product feature wall and the reception desk. Aquafil’s first showroom created an inviting space that showcased their product and inspired communication.
Design: EDE Corporation