You Don’t Have to Like Trade Shows. You Just Have to Exhibit Like You do.
After reading a recent blog post by Melissa Michel, I was reminded that everyone has to do something they have […]
2013 Review
2013 was one for the books. We grew as a company, broke ground on a new warehouse facility and grew […]
Notorious ROI: Where to Find the Numbers That Actually Prove Your Trade Show Program’s Value
“Besides expenses, what does your trade show program bring us?” If you’ve ever been asked a similar question in a […]
Your Exhibit Is Not Complete Without the Right Furniture
In-booth furniture, whether rented or purchased, is a part of exhibit design that should never be overlooked. The devil is […]
Quietly Green
Green and eco-friendly have been buzz words in many industries, including ours, for years. They’re words that get thrown around […]
Exhibit Design Quick Fix: Color
There are standard colors for every industry and every brand has its own marketing department-approved shades. But generally speaking, there […]
Level Up with Gamification in Your Exhibit
Gamification has been around the marketing world for quite some time. Gone are the days of gimmicky games based on […]
Hanging Signs Can Do More Than Just Hang There
Hanging signs are staples on trade show floors. Most exhibitors use them to maximize the display’s height and make the […]
A Social Media Road Map
You certainly wouldn’t exhibit at a trade show or send an RFP response without making sure your brand, company personality […]
How to Draw Attendees into Your Exhibit: Lighting
Typically trade show exhibit layouts require attendees to walk in from the aisles in order to engage with booth staff […]