Hanging Signs Can Do More Than Just Hang There

Case Study, Opinion

examples of hanging signs at trade shows

Hanging signs are staples on trade show floors.  Most exhibitors use them to maximize the display’s height and make the company name visible from a distance.  Obviously this is all fundamentally vital, but truly successful exhibits incorporate hanging signs that do even more.  Don’t contribute to hanging signs becoming the superficial backwards cap of events by just plopping them on top of your exhibit as simple identifiers.  Make them a part of your visitors’ experience to ramp up the effectiveness.

How can you make your hanging sign an actual part of the booth experience?

Use layers and height to create impact

 
Coway's exhibit hanging sign

Coway’s exhibit structures were below 10’ in height but with the addition of a hanging sign and its four sections, the booth’s overall height became impactful.  Large pillars in the front of the exhibit were also used for rear projection to create an enormous display.  By thinking about the overall picture, the hanging signs helped evolve the space into one with more substance and statement.

 

Use structure to capture- and keep- attention

 
Toyoda's exhibit hanging sign

Two 30’ wide x 10’ tall structures with backlit lettering showed the entire show floor where Toyoda was within the hall, but the truly special aspect was the 8’ drape behind.  The fringe-like look encompassed the space with a softer feeling and created an informal barrier to keep attendees’ attention within the space rather than outside of it, especially on the second level of its double deck structure.

 

Direct leads right to your staff

 
Rapid Display's exhibit hanging sign

While the basic outline of Rapid Display’s signs starts generic, the use of layers, size and placement was thoughtfully planned.  The inner-most sign’s placement over a principal meeting desk of mirroring size and shape subliminally directed visitors right to booth staff.  To further develop this function, the signs’ centralized lighting was carefully planned to draw in visitors like moths to a flame.

The right design can make vertical space an integral part of your exhibit. Properly used hanging signs can give height or add intimacy and they can control attendees’ eyes and attention. But a circular or one-dimensional sign disjointedly hanging above an exhibit isn’t the way to do that. Talk to your exhibit designers and explore options that work for your brand.

Get trade show tips, reports, checklists and more delivered to your inbox once a month by signing up to the Trade Show Marketing blog.

Related Articles

What You Missed at AACC 2022: EDE’s Exhibit Review

What You Missed at AACC 2022: EDE’s Exhibit Review

Our team attended the American Association for Clinical Chemistry Annual Scientific Meeting and Clinical Lab Expo (or AACC for short) at the end of July. We were particularly excited because this year’s show was held at McCormick Place in our home city of Chicago. On...

What You Missed at RSA 2022: EDE’s Exhibit Review

What You Missed at RSA 2022: EDE’s Exhibit Review

Back in June, we attended RSA Conference 2022 in San Francisco, CA to see the latest and greatest in information security. When we arrived, we set out across the floor in search of the best exhibits and experiences. Check out the trends we saw and the exhibits that...