A Social Media Road Map

Opinion, Tips

social media intro2

You certainly wouldn’t exhibit at a trade show or send an RFP response without making sure your brand, company personality and purpose were effectively communicated.  It’s the same reason you can’t show up to the social media party without an appropriate game plan.  Just like there isn’t one booth design that suits all exhibitors, there isn’t one voice that translates across all social media platforms.  Below is a breakdown of how we communicate differently through each social media outlet.

Twitter logo

 

Our way of communicating what’s going on at EDE on a day-to-day basis
Easily communicates fun elements through pictures, videos and links
Easy way to share various content to many people

 

Google+ logo

 

A collection of our blog entries and posts about our thoughts on our industry
Tool to utilize Google authorship
Great way to link together multiple projects

 

LinkedIn logo

 

Most professional space
1 stop shop for information on our team members and their résumés and skills
Encourage employees to participate in groups and discussions

 

pinterest logo

 

A creative outlet to show our influences and style
Perfect location to compile information and inspiration to go back to even years from now

 

Youtube logo

 

A way to showcase motion elements of our exhibits and building processes that are too long for Vine
Put a spotlight on unique elements of exhibits to demonstrate their impact

 

 

WordPress blog logo

 

The substance behind other posts
A hub for original, useful and (hopefully) interesting content

 

Final thoughts

Social media is constantly changing and works differently for every user.  Don’t get discouraged if something isn’t working, just find inspiration and try again.  Our social media plan is constantly evaluated to improve the audience’s experience.

Find us on LinkedIn, Twitter, G+, Pinterest and Youtube to see all of the videos, pictures, notes and occasionally off topic fun we’ve put together for you.

Get trade show tips, reports, checklists and more delivered to your inbox once a month by signing up to the Trade Show Marketing blog.

Related Articles

What You Need to Know About Trade Show Booth Installation

What You Need to Know About Trade Show Booth Installation

Preparing for a trade show requires a lot of work. From finding a partner and collaborating on an exhibit design to prepping your team, it feels like you have to be in the home stretch. But, there’s one more obstacle between you and a successful trade show –...

Choosing the Right Trade Shows for Your Company

Choosing the Right Trade Shows for Your Company

Trade shows aren’t cheap. You don’t want to waste your time exhibiting at the wrong show and come home without the results you’d hoped for. Choosing the right trade shows for your organization will help you maximize the impact of your time, budget, and resources. But...

What You Missed at CES 2023: Industry Insights from EDE

What You Missed at CES 2023: Industry Insights from EDE

At the beginning of the new year, our team hit the floor in Las Vegas at the Consumer Electronics Show (more commonly known as CES 2023) to see all of the latest and greatest products and technologies on the market. With over...