Exhibit Design Quick Fix: Color
There are standard colors for every industry and every brand has its own marketing department-approved shades. But generally speaking, there […]
Level Up with Gamification in Your Exhibit
Gamification has been around the marketing world for quite some time. Gone are the days of gimmicky games based on […]
Hanging Signs Can Do More Than Just Hang There
Hanging signs are staples on trade show floors. Most exhibitors use them to maximize the display’s height and make the […]
A Social Media Road Map
You certainly wouldn’t exhibit at a trade show or send an RFP response without making sure your brand, company personality […]
How to Draw Attendees into Your Exhibit: Lighting
Typically trade show exhibit layouts require attendees to walk in from the aisles in order to engage with booth staff […]
3 Ways to Ensure Your Exhibit Does its Job
We looked into Exhibit Survey’s trade show trends and wanted to share ideas about how to use the results to […]
The 68% of Attendees Who are Likely to Forget You
At any given time, nearly 70% of trade show attendees potentially have no idea you’re exhibiting. According to Exhibitor Online […]
Transport Attendees Away from the Trade Show
A major drawback to trade show exhibits is that you can typically only display a product, not its contextual usefulness. […]
Losing Touch with Reality: Exhibit Builders, Renderings and Portfolios
Would you put down payment on a wedding cake if you only saw pictures of what ingredients the baker uses? […]
Why Your Trade Show Exhibit is a Trade Show Exhibit. Unfortunately.
Do you ever walk down an aisle at a trade show and say to yourself “my exhibit looks like a […]