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Improve your Exhibit Staff Performance

September 5, 2019

While some exhibit staff enjoy representing their brand at trade shows, others might be averse to spending their time at these events. Whether it’s the massive time commitment, especially for out-of-town employees, employers who do not show appreciation, or the challenge of speaking to guests is simply a daunting task. As long as you can ...

How to Create Engaging Demos at Trade Shows

August 2, 2019

Today’s trade show participants know exactly which products they want to demo before stepping foot on the exhibit floor. They have researched products and exhibitors online to minimize time spent window shopping. So, what can you do to leave a great impression? The answer is to present your product in a way that encourages engagement. ...