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How to Create Engaging Demos at Trade Shows

August 2, 2019

Today’s trade show participants know exactly which products they want to demo before stepping foot on the exhibit floor. They have researched products and exhibitors online to minimize time spent window shopping. So, what can you do to leave a great impression? The answer is to present your product in a way that encourages engagement. ...

7 Benefits of Trade Show Marketing

June 26, 2019

Trade Show marketing is without a doubt a big investment, but the high costs can lead to even higher returns. In fact, 99% of exhibitors had more success marketing at trade shows than other mediums. 51% of them valued the face-to-face meetings, something that is difficult to materialize in a primarily digital world (Source: CEIR: ...