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7 Benefits of Trade Show Marketing

June 26, 2019

Trade Show marketing is without a doubt a big investment, but the high costs can lead to even higher returns. In fact, 99% of exhibitors had more success marketing at trade shows than other mediums. 51% of them valued the face-to-face meetings, something that is difficult to materialize in a primarily digital world (Source: CEIR: ...

Green Exhibits Made Easy

April 22, 2019

Trade shows are notoriously wasteful, with components sometimes thrown away just to avoid shipping costs back to the warehouse. However, each November the Greenbuild show comes around, and with it come pushes for more green exhibits. Sustainability doesn’t need to be an expensive afterthought. Trade show managers often forget that a part of a brand’s ...