7 Benefits of Trade Show Marketing

Crowd of people surrounding a trade show exhibit for Hyster.

Trade Show marketing is without a doubt a big investment, but the high costs can lead to even higher returns. In fact, 99% of exhibitors had more success marketing at trade shows than other mediums. 51% of them valued the face-to-face meetings, something that is difficult to materialize in a primarily digital world (Source: CEIR: The Changing Environment of Exhibitions). This type of interaction presents more conversations, leads, and sales. 

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Green Exhibits Made Easy

Trade shows are notoriously wasteful, with components sometimes thrown away just to avoid shipping costs back to the warehouse. However, each November the Greenbuild show comes around, and with it come pushes for more green exhibits.

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Boost your Trade Show Booth Traffic with Social Media

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Photo by ROBIN WORRALL on Unsplash

After months of planning, organizing, designing marketing collateral, and mountain-size piles of promotional giveaways, the day has finally come. You arrive hours early to your trade show booth to set-up and organize.  With minutes to spare the attendees begin to trickle in. Minutes turn into hours and before you know it, the trade show is almost over and traffic to your booth was only subpar. Sound familiar? The reason might be your online presence. Most attendees have an idea of the booths and industry professionals they want to visit ahead of time and meet prior to check-in. That is why it is important to keep them informed days and weeks before shows. Utilizing social media platforms can be an efficient way to do just that – plus it’s free!

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Exhibit Design in 2019

Exhibit Design Trends

At the beginning of each year, our design team is tasked with putting together our annual list of trends for the upcoming year.  We use our experience in addition to design trends in architecture, graphic design and fashion to create this report. Check out what will influence exhibit design in 2019.

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Is it Finally Time to Invest in Advanced Lead Retrieval?

Trade show lead retrievals have come a long way in the past five years, but the process is still one of the more tedious aspects of tradeshows.  Which of your thirty salespeople in attendance scanned the badge?  What product was the lead interested in?  How do I upload files to my CRM?  How does my trade show program get credit for starting the sales process?

lead retrieval app

A lot of those questions can be answered with a lead retrieval system app. The problem, however, is how many lead retrieval apps you’ll have to wade through to find the right fit. Ask yourself the following questions to help sort through and find the right app for your program.

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EDE Makes Event Marketer’s Fab 50 2018

EDE Corporation is thrilled to announce our presence on Event Marketer’s Fab 50 list of 2018. For six years, Event Marketer has been curating their Fab 50 to list the top fabricators of the event industry, including EDE. We’re thrilled to be a part of this list and would like to congratulate all the other exhibit houses included as well.

Many thanks to Event Marketer for the recognition. We look forward to showing off what more we have coming in the rest of 2018.

Finishing the Job: Effective Exhibit Dismantle

With the stress of pre-show marketing efforts, getting your exhibit ready, and organizing show goals, it’s incredibly easy to think you’re done once the show is over. What many exhibitors fail to remember is the importance of dismantling properly – and how a teardown really can affect the ability of using your exhibit components for your next show and saving damages.  Here are some of our best practices to keep everything running smoothly and within your budget.

Dismantle Exhibit Crate

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Common Qualities of Top Trade Show Exhibits

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Your trade show program should flourish under the idea that your trade show booth is the only first impression you’ll get.  Although every trade show booth is unique to its specific brand, the most successful exhibits share a few common qualities. Here is a look at what we think the top trade show exhibits have in common. Continue reading

Technology Trends in Trade Shows

Latest Trends in Trade Show Exhibits

Technology can be one of the most important factors in determining the effectiveness and success of your trade show. In everyday life, the technology we use is personal, interactive, and fulfills a need. The technology in an exhibit must follow suit.  You need to take advantage of the interactive nature that technology has to offer. Technology gives depth to an exhibit design and helps to create a memorable experience. We are digging into a few of the latest technology trends in trade shows we think are restructuring the exhibition and event scene.

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Trade Show Staffing Essentials

Trade Show Staffing Essentials

It doesn’t matter how innovative your exhibit design is if your staff isn’t properly conveying the message of the booth. 85% of an exhibitor’s success hinges on the performance of its booth staff. Despite its importance, only 26 percent of exhibitors conduct trade show staff training for all or most of their events, according to a Center for Exhibition Industry Research study. We put together several trade show staffing essentials you can’t miss if you want your trade show program to perform.  Continue reading

4 Ways to Keep Your Exhibit Fresh on a Budget

For a number of reasons it may not be the best time for a new trade show exhibit build. You may feel your existing properties are looking worn or additional parts and pieces may have clouded your message over the years. This is a problem many companies face and they wonder how they can reinvent their trade show exhibits. We put together a list of cost effective ways to keep your exhibit fresh with your annual budget in mind. Continue reading

How to Achieve the Right Results From Your Next Exhibit

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Ready to build your new property? A little communication goes a long way.

It’s finally time: senior management have green-lit your plan for a new exhibit design, and you couldn’t be more excited. Time to write and send that RFP you’ve been crafting mentally for months. But as you hit “send” and await responses, the nervousness sets in. How can you really be sure you’ll get exactly the exhibit design you’re hoping for out of this process? Will your partner truly understand your vision and bring it to life?
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Xfinity Space Ready for Opening Day

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When Comcast was ready to refresh and repurpose their Fundamentals Deck at US Cellular Field, EDE worked closely with GMR Marketing and the Chicago White Sox to renovate the space. In just 4 weeks, our team provided in-house engineering, demo, fabrication, paint, graphics, and lighting to update the sponsored space.

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Expanding the Virtual Reality Experience

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Virtual Reality can entertain us, connect us, and revolutionize our view of the world– but for how long? Typically, an attendee at a trade show or event will get to experience a brand’s virtual reality for just a few short minutes. Although they will probably be entertained and impressed with your brand, they can’t take this experience with them. Attendees might spread the word to a few of their friends and colleagues, but it all stops there. This year together with Interface, we came up with a solution–a way for attendees to literally take their Virtual Reality experience away with them and share that same experience with anyone. Anywhere. Anytime.

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