Xfinity Space Ready for Opening Day

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When Comcast was ready to refresh and repurpose their Fundamentals Deck at US Cellular Field, EDE worked closely with GMR Marketing and the Chicago White Sox to renovate the space. In just 4 weeks, our team provided in-house engineering, demo, fabrication, paint, graphics, and lighting to update the sponsored space.

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Success is More than just the Exhibit: Post Show Checklist

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Back in October, we explored how to make a pre-show game plan before exhibiting at a trade show. Now, we are going to speak about the post show checklist and how to qualify, measure and follow up on the leads acquired through the show. Setting clear expectations and goals for what you want out of the experience will help you evaluate your success after the event. Whether it’s the number and quality of generated leads or the overall impact of your presence and branding, define your metrics to keep your team focused and your investment worthwhile.

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Success is More than just the Exhibit: Making a Pre-Show Game Plan

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Exhibiting at a trade show is one of the best strategies to market your products and services to a large, specified group of potential customers. Trade show exhibits give you a unique sales opportunity that can help you generate new leads, check out the competition, get publicity, and do some networking. We’ve covered that subject in our “How to Justify Your Trade Show Program” blog entry 6 months ago. The following are our thoughts on how to maximize the impact of your trade show program on important attendees. As with anything marketable, the key is maximizing the time and money you spend on targeted attendees. But before you accomplish anything, you must plan carefully and promote your presence even before the show.

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Layering for Trade Show Weather

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Working on the design and fabrication of trade shows gives our team a unique perspective, but one that is also very limited.  We see things in big ideas; in great general concepts with elements that help reduce costs associated with exhibits.  The problem is that those elements are really only a small part of what makes an exhibit truly successful.  Throughout the beginning of 2014, our sales and creative departments took to the road to observe more.  What we noticed  that the best exhibits layer 3 elements: architecture, marketing and sales to create spaces that spark energy, enthusiasm and RESULTS.

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Neocon 2014

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The second week in June is annually one of the most looked forward to for EDE and our clients.  The design world’s eye shifts to Chicago and the opening of Neocon 2014.  Our 2014 was hectic and bold, working on 10 showrooms and 3 trade show exhibits, all with unique challenges and design statements.  We would like to thank all of our clients, and as always we are extremely impressed and excited with the designs that were given to us to create over the last 2 months.  Below are some of the quick images of a few of the environments we were involved with:

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Exhibit Design Quick Fix: Easily Customize Your Exhibit Graphics for Multiple Shows (with Video)

You may find multiple trade shows valuable to your marketing program and end up exhibiting more than once per year. Sometimes the attendee demographics aren’t the same at every show, which means your exhibit may not benefit from a single message or theme. Graphics are an important part in this situation and there are a few design solutions to allow easy changes to your rental or custom exhibit. In the video below, we explain how magnetic backing on graphics has helped exhibitors change up their messaging for multi-show programs.

As you can see, portable exhibits are not the only ones that can benefit from magnetic graphics. Metal structures like reception desks, towers, signs and wall panels for rental or custom exhibits of any size can incorporate this solution. Better yet, the printed quality of your graphics isn’t negatively affected this way.

If you exhibit at multiple trade shows a year or need a design that is customizable throughout your contract, ask your exhibit builder about magnetic graphics.

You Don’t Have to Like Trade Shows. You Just Have to Exhibit Like You do.

After reading a recent blog post by Melissa Michel, I was reminded that everyone has to do something they have no interest in at some point in their professional lives. Whether it’s a job or project you never pictured yourself doing, living somewhere you don’t like or even working with someone you don’t like, it’s something everyone has and will struggle with. The key lies in how you deal with it.

If you never saw yourself coordinating an exhibit program and don’t plan to again in the future, that’s ok. Just look at those who do as models for getting the most out of exhibiting as possible. You don’t have to enjoy it— you only have to exhibit like you do.

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