RSAC is known for having every gimmick the trade show industry has to offer! BeyondTrust wanted in on the action but in a more meaningful way.
That’s why we created the “Choose Your Weapon” experience. Our challenge was to come up with an idea to engage attendees in a fun way while also gathering information for the sales team. Delivering meaningful conversations for everyone.
Showcase of Fortna’s 40×110 exhibit at the 2023 ProMat Show. A contained experience making it feel exclusive from its large structures showing off the brand while maximizing the impact of the footprint.
The activation was at the core of the BeyondTrust RSAC experience. Driving curiosity and drawing people into the space.
In an industry full of scare tactics, this experience stood out because of the surprise and delight it brought to attendees. No one wants to miss out when you see people having a good time!
Surprise and Delight
At its core, the BeyondTrust booth drew attention from their bold colors and distinct logo bug in the hanging sign. As attendees came closer, they got to see the 10×10 zone in the front corner dedicated to learning more about the attendees while delivering a one of a kind experience.
The BeyondTrust Signature Experience
How it worked:
- Attendees entered the space and a brand ambassador welcomed them.
- They were prompted to answer five questions related to their IT needs (and maybe there was a fun question in there, too!)
- Once complete, the experience was activated.
- Attendees stepped on the space marked with an X while the answers informed the weapon of their choice!
Why it worked
Gathering leads is always an important measure of success at trade shows. The quality is what determines whether the show is busy versus successful ROI. In the case of BeyondTrust, the activation alone generated 120 quality leads and was a massive success!
End-to-End Exhibit Services From Ideation to Installation — Our Scope
Content Design + Production
Shipping + Logistics
Installation + Dismantle
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