Shouting it from the Rooftops – Unveiling a New Brand at IMTS 2022

DN Solutions challenged EDE with launching their new brand while keeping the focus on their state-of-the-art machines.

Working in conjunction with the graphic design team, EDE presented various pallets to lay out the new brand graphics in creative and attention-grabbing ways. With a mixture of mediums, textures, and finishes, the DN Solutions logo shined like a beacon from every angle inside and outside of the booth. Attracting attendees like moths to a flame!

The new brand was the stage, but the machines were the star!

With a 170×100 booth, booth flow is a top priority. Presenting the machines with ample space to accommodate hordes of people was essential. Every aisle and pathway needed consideration to maximize the visibility of the machines.

Can’t-miss branding: How we dominated the show floor!

There were 4 MASSIVE corner hanging signs on all 4 sides of this 17,000-square-foot space. Guaranteeing attendees would see the new brand from every angle of the show floor. There were 10 large-lit logos of varying scales and a lit tagline. Oh, and did we share there was a 60′ W x 8′ H LED video wall to introduce the new messaging and style guide? There were also three 8′ x 15′ LED walls spread throughout the space to add impact and dynamic movement to draw attention to specific areas of the booth.

How clear communication brought financial success.

Planning and execution are essential for any booth. Working in partnership with the general contractor, we were able to keep track of costs and make decisions in real-time. We used a detailed installation & dismantle schedule keeping the teams on track daily. We had pre-show meetings to set expectations and extensive communication. All this to ensure everyone understood our daily, and hourly expectations of the task at hand.

Don’t leave visitors in the dark: light up your trade show booth!

Lighting is an underappreciated part of any trade show booth. And it’s not just about shining any light. You need to choose the right type of lighting and position the lights strategically.

For DN Solutions, we had over 140 lights shining down on the machines. Using truss overhead with theatrical lighting.