Exhibit Design Quick Fix: Color
There are standard colors for every industry and every brand has its own marketing department-approved shades. But generally speaking, there […]
Category: Industry Insights and Trends
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Hanging Signs Can Do More Than Just Hang There
Hanging signs are staples on trade show floors. Most exhibitors use them to maximize the display’s height and make the […]
A Social Media Road Map
You certainly wouldn’t exhibit at a trade show or send an RFP response without making sure your brand, company personality […]
The 68% of Attendees Who are Likely to Forget You
At any given time, nearly 70% of trade show attendees potentially have no idea you’re exhibiting. According to Exhibitor Online […]
Transport Attendees Away from the Trade Show
A major drawback to trade show exhibits is that you can typically only display a product, not its contextual usefulness. […]
Losing Touch with Reality: Exhibit Builders, Renderings and Portfolios
Would you put down payment on a wedding cake if you only saw pictures of what ingredients the baker uses? […]