Johnson Controls

Branded Environment at Fiserv Arena

Building a Brand Environment with Architectural Signage

Johnson Controls, as the “Smart Building” partner of the Milwaukee Bucks, invested in a branded environment at the northwest entrance of Fiserv Forum. EDE designed and installed over 1,000 dimensional letters and striking wallcoverings, delivering visual messaging that highlights the building technology solutions JCI has implemented throughout the facility.

Northwest entrance of the Fiserv Forum escalator wall

Creating a Signature Globe Sculpture: Engineering & Design Excellence

To amplify their presence, EDE engineered a 9-foot diameter open globe sculpture, constructed from four hydro-formed stainless-steel hemispheres. The pieces were welded, plasma-cut, buffed, and finished with automotive-grade paint. RGB luminaires were integrated to celebrate key moments — like Bucks victories — and to symbolize the global impact of Johnson Controls.

From Concept to Installation: Full-Service Branded Environment Solutions

EDE’s contribution spanned the full lifecycle of the project: engineering, fabrication, graphics production, and final installation. This “end-to-end” scope ensured that every detail — from craftsmanship to lighting programming — aligned with JCI’s vision for a memorable branded environment.