Monster Energy

Award-Winning Custom Design for NACS

At NACS 2023, Monster Energy collaborated with EDE to deliver a show-stopping island trade show booth design that embodied adrenaline-fueled branding and immersive exhibit architecture. This custom trade show exhibit showcased all 12 segments of the Monster universe within a visually electrifying environment.

A large, brightly lit Monster Energy booth showcases striking exhibit design at an indoor event, featuring neon green lighting, branded signs, display screens, and comfortable seating areas.

A group poses for a photo at a Java Monster promotional booth, showcasing branded cans, a football, and an impressive exhibit design with a large product advertisement display in the background.

A Monster Energy booth featuring large illuminated signs, green lighting, beverage displays, and product shelves showcases standout exhibit design in a spacious exhibition setting.

A woman sits on a stationary Monster Energy racing motorcycle display, showcasing impressive exhibit design at an indoor event, with people and promotional booths in the background.

Crowd of people walking and gathering around a large Monster Energy booth featuring striking exhibit design at a brightly lit convention or trade show.

A brightly lit exhibition booth showcases innovative exhibit design with Monster Energy branding, digital screens, a bar area, and two racing motorcycles on display under vivid neon lighting.

People at a booth interact with a representative while sampling Bang Energy drinks, surrounded by vibrant exhibit design elements, with cans and branding prominently displayed on the counter and digital screens.

A trade show booth with green lighting and large Monster Energy logos, featuring dynamic exhibit design, product displays, a counter area, and illuminated advertising screens.

A brightly lit exhibition booth showcases innovative exhibit design, featuring Monster Energy and Bang drinks, neon lights, product shelves, large digital screens, and a car on display.

Monster Energy promotional booth featuring large illuminated logos, dynamic exhibit design, product displays with energy drink cans, a serving counter, and vibrant green lighting.

Monster Energy promotional booth with branded signage, a display table featuring cans, and an illuminated information screen showcases dynamic exhibit design in a vibrant, neon-lit environment.

Experience Monster Energy’s Custom Trade Show Exhibit

Get an inside look at how EDE transformed Monster Energy’s NACS booth into an adrenaline-fueled experience. This custom trade show design supercharged foot traffic, sparked nonstop interaction, and showcased the full Monster universe — from the iconic energy drink to every bold brand segment. Click play to see the action.

KEY CHALLENGES

Seamless Digital Storytelling: The ambitious vision was to weave together a tapestry of digital elements that would sing in harmony, portraying Monster’s raw, unapologetic ethos with every pixel.

Captivate the Crowd: After a perimeter-focused approach in 2022, the new challenge was to lure attendees deeper into the Monster lair, enveloping them in a 360-degree brand experience that goes beyond the can.

INNOVATIVE SOLUTIONS

Magnetic Display Innovation

Imagine a colossal LED display wall, pulsating with life, showcasing Monster’s 12 brand segments with such magnetic charisma that it defied physics. Thanks to EDE’s wizardry — since fixing shelves to LED panels is seemingly impossible — EDE used 150lb magnets to affix a dozen floating shelves to this digital canvas, each one showcasing a brand-family of cans.

Iconic LED Can

A custom-fabricated 14-foot-tall LED can, proportionate to a 16oz Monster Energy can was rigged in the center of the exhibit and served as a striking visual landmark within the booth. In sync with the video content throughout the space, the can transformed cycled through the various brand offerings.

Central Tasting Bar

A 24-foot circular tasting bar beneath the LED video can acted as the hub for social and business interaction, drawing visitors into the heart of the Monster Energy experience.

Digital Symphony

The booth throbbed with synchronized digital content, from the overhead screens and display wall to the monstrous LED can and accent lighting. This wasn’t just an exhibit — it was a digital beast, roaring with Monster’s energy. Each detail was strategic, precise, and interconnected in a masterclass of digital integration.

Monster’s Domains

The booth was a mosaic of brand zones, each a standalone universe, yet all tethered to the heart of Monster Energy, showcasing the brand’s eclectic DNA.

Motocross Racing Simulators

Highlighting Monster Energy’s racing sponsorships, the exhibit featured a pair of motocross bikes for attendees to compete in a heart-pounding racing experience that plunged attendees into the heart of Monster’s speed-fueled world.

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Translucent LED Majesty

The perimeter of the booth was marked by a continuous, cutting-edge translucent LED wall with the dual purpose of giving the space a sense of gravity while keeping the interior open and welcoming. Wrapping the booth in a seamless LED embrace, this feature gave the space a pulse that was impossible to ignore, inviting visitors into Monster’s realm with open arms.

Exclusive Second-Story Deck

A 20-by-15-foot second-story oasis offered a birds-eye view of the action below and provided a 21+ tasting station dedicated to Monster’s alcoholic offerings. Access was controlled by an automatic LED door system — one of the first of its kind. Staffers unlocked the vault using RFID keycards, adding an exclusive high-tech touch to the experience.