Strategic Storytelling at Scale:

Inside ITG’s Multi-Brand Showcase

With six distinct brands under its umbrella, the company sought a compelling way to introduce attendees to its full range while placing special emphasis on its newest brand, Zone.

The goals for NACS:

Introduce attendees to all six ITG brands in a compelling, cohesive way.
Elevate ITG’s trade show presence through enhanced content and experiences.
Create an immersive, interactive environment that educates and reinforces ITG’s leadership in the industry.

Immersive and Engaging Content

All digital content was developed in-house by EDE, ensuring seamless brand storytelling. The exterior of the booth introduced all six brands, while the interior provided a deep dive into Zone, ITG’s latest product line.

Forced Perspective Screens

Two large, forced perspective screens shaped like ITG’s brand logos were positioned at crucial aisle intersections. These screens cycled through ITG’s brands, drawing attendees into the exhibit.

Product Showcases

Four key product displays allowed attendees to explore ITG’s offerings:

1. ITG Corporate Overview – Highlighted distribution channels, customer support, and convenience store partnerships.
2. Cigarette Innovation – Focused on advancements in traditional tobacco products.
3. Cigars – Displayed premium selections and craftsmanship.
4. Innovative Nicotine Products – Featured pouches, vapes, and alternative solutions.

Interactive Learning & Gamification

A touchscreen podium provided an interactive way for visitors to explore ITG’s brands. Attendees could stand within a branded environment, engage with content, and immerse themselves in the product stories. Gamification elements deepened learning—winners received an ITG-branded poker chip, redeemable for a custom glass featuring their drink order.

Atmosphere & Entertainment

A live DJ energized the space, reinforcing ITG’s vibrant, engaging presence. Each brand was paired with a themed drink, adding another layer of experiential marketing.

Impact

ITG’s NACS 2024 exhibit successfully delivered an elevated experience that captivated attendees and strengthened brand awareness. The combination of large-scale digital storytelling, hands-on engagement, and gamification kept visitors actively involved. The strategic focus on Zone helped drive interest in the new brand, while the dynamic presentation of ITG’s entire portfolio reinforced its industry authority. By blending technology, interaction, and hospitality, ITG transformed its booth into an immersive destination that stood out on the show floor.