ITG

Immersive Trade Show Exhibit for NACS

Presented at NACS 2024, ITG Brands’ booth — highlighting six labels and its new Zone brand — captivated audiences as a multi-layered trade show exhibit design by EDE. Forced-perspective LED logos, interactive touchscreens, gamified poker-chip giveaways, and a DJ-fueled ambiance transformed the space into an engaging brand story. This execution spoke to top-tier exhibit design services, proving how immersive technology elevates multi-brand experiences.

A race car with "zone" branding is showcased next to a digital screen and red wall reading "YOUR PREMIER PARTNER FOR GROWTH," highlighting ITG Brands' event marketing expertise at their exhibition booth.

Trade show booth featuring a green and blue race car, ITG branding, a circular hanging sign, and a red quilted backdrop with "Your Premier Partner for Growth"—the perfect showcase of dynamic event marketing.

Trade show booth for ITG Brands featuring seating areas, a race car, product displays, and large signage for nicotine products like Zone and blu—an impressive example of event marketing in action.

Trade show booth for ITG Brands showcases event marketing with large advertisements for products like Dutch Masters, Backwoods, Kool, blu, and Zone at an indoor exhibition.

Two people in branded shirts stand at an exhibition booth, smiling and holding small objects—showcasing event marketing against a backdrop of red and black displays and banners.

A trade show booth features a red Backwoods Always True display, a mirrored pedestal, and a background image of people celebrating with sparklers—an eye-catching event marketing setup.

A woman stands beside a reflective counter in an exhibition booth displaying brands Dutch Masters, blu, and KOOL, showcasing effective event marketing against a backdrop of red and gray decor.

Trade show booth featuring event marketing with a large “blu” e-cigarette advertisement, various tobacco product logos, and a decorated car on display under bright exhibition lighting.

Trade show booth featuring ITG Brands with displays of tobacco product logos, Dutch Masters Leaf packaging, and promotional signage for trade solutions and partnership.

Exhibit Design Strategy: Brand Storytelling

Two large, forced perspective screens shaped like ITG’s brand logos were positioned at crucial aisle intersections. These screens cycled through ITG’s brands, drawing attendees into the exhibit.

Trade Show Exhibit Design

Four key product displays allowed attendees to explore ITG’s offerings:

1. ITG Corporate Overview – Highlighted distribution channels, customer support, and convenience store partnerships.
2. Cigarette Innovation – Focused on advancements in traditional tobacco products.
3. Cigars – Displayed premium selections and craftsmanship.
4. Innovative Nicotine Products – Featured pouches, vapes, and alternative solutions.

Interactive Learning & Gamification

A touchscreen podium provided an interactive way for visitors to explore ITG’s brands. Attendees could stand within a branded environment, engage with content, and immerse themselves in the product stories. Gamification elements deepened learning—winners received an ITG-branded poker chip, redeemable for a custom glass featuring their drink order.

Brand Engagement

A live DJ energized the space, reinforcing ITG’s vibrant, engaging presence. Each brand was paired with a themed drink, adding another layer of experiential marketing.

Trade Show Booth Design

ITG’s NACS 2024 exhibit successfully delivered an elevated experience that captivated attendees and strengthened brand awareness. The combination of large-scale digital storytelling, hands-on engagement, and gamification kept visitors actively involved. The strategic focus on Zone helped drive interest in the new brand, while the dynamic presentation of ITG’s entire portfolio reinforced its industry authority. By blending technology, interaction, and hospitality, ITG transformed its booth into an immersive destination that stood out on the show floor.