Samsung Biologics

Refined Rental Trade Show Exhibit at BIO International

At BIO International 2025, Samsung Biologics unveiled a show-stopping exhibit that fused innovation with elegance. Designed and built by EDE, the 30×50 space combined bold digital elements, layered materials, and thoughtful spatial planning to reflect the company’s position at the forefront of biopharmaceutical manufacturing. With its luminous curves, interactive demos, and VIP-ready meeting areas, the booth delivered both visual impact and strategic functionality.

Samsung Biologics exhibition booth showcases event marketing with branded signage, digital screens, informational displays, and a seating area in a convention hall.

A modern conference room with a long table, white chairs, and a large monitor displaying "Samsung Organoids," features "Samsung Biologics" branding on purple walls—perfect for event marketing presentations.

A Samsung Biologics exhibition booth showcases event marketing with a large curved overhead sign, display screens, tables with chairs, and informational graphics in a modern, purple-lit setting.

Modern exhibition booth for Samsung Biologics featuring digital screens, round tables, gray chairs, and a striking space-themed display in the background—perfect for impactful event marketing.

A modern exhibition booth for Samsung Biologics showcases digital displays, chairs, tables, and a large screen with the message "we are here to support you"—all designed to elevate event marketing alongside an image of a scientist.

Samsung Biologics exhibition booth showcases effective event marketing with a large curved hanging sign and informative graphics on the walls, set within a bustling convention center environment.

A modern lounge area with white sofas, a wooden coffee table, small plants, and blue walls featuring event marketing phrases like "Driven. For Life." and "Building on Excellence, Powering What.

Samsung Biologics trade show booth features event marketing with curved purple signage, display screens, informational panels, and a reception counter in a large exhibition hall.

Samsung Biologics trade show booth with blue signage, a curved digital display showing runners, and a seating area highlights innovative event marketing in a convention center.

Bold Rental Exhibit Design That Amplifies Brand Presence

The space needed to support touchscreens and tech demos while also signaling approachability. The design had to be crisp and clean without feeling cold — offering visitors a glimpse into the company’s bold biotech advancements and inviting them into deeper conversations.

Interactive Elements & Custom Rental Exhibit Technology

To balance the precision of advanced biologics manufacturing with a sense of accessibility, the booth was wrapped in translucent fabric—a subtle but strategic design choice. The layering created depth and softness while hinting at the complexity of Samsung’s services, from discovery to delivery.

A woman in business attire presents data on a large digital screen to another person at a professional conference or exhibition.

People in business attire are conversing at a booth with a blue counter and a bright background featuring large white circular lights.

Interactive Engagement Through Exhibit Design

Three sleek touchscreen displays were embedded within the backlit walls to showcase the company’s core capabilities: Research, Development, and Manufacturing. These interactive elements gave attendees the opportunity to explore Samsung Biologics’ platform enhancements and recent innovations, including solutions that increase manufacturing efficiency and speed to market.

Lounge, VIP, and Meeting Areas Built into Exhibit Design

Beneath the booth’s glow, comfortable lounge seating welcomed casual conversations, while several private rooms offered space for high-level meetings. The hospitality environment was intentionally divided—open for spontaneous engagement but structured for strategic discussions with VIPs and decision-makers.

Two people stand behind a counter at a booth, speaking to a visitor holding brochures in front of a display showing a modern building exterior.

A Booth That Worked as Hard as the Brand

From attracting new prospects to facilitating confidential conversations, the exhibit wasn’t just visually striking — it was strategically effective. Samsung Biologics succeeded in communicating its latest advancements while supporting its growing presence as a leader in end-to-end CDMO services.