PaceMate

Engaging Trade Show Exhibit for HRS

For the HRS show, PaceMate challenged us to create an activation that felt energizing, purposeful, and unmistakably their own. We designed a space that started with strong visual branding overhead, then led attendees on a refined journey from welcoming reception to demo zones and theater-style conversations. Every detail — from material choices to guest giveaways — reinforced PaceMate’s identity and created memorable moments.

Trade show booth with white chairs and tables, heart-themed pillows, a large digital heart display, informational posters, and modern lighting fixtures—perfect for impactful event marketing.

A trade show booth for PaceMate features eye-catching red and white branding, informational displays, a counter, chairs, and product details about cardiac data management—making it a standout example of event marketing.

PaceMate trade show booth with red and white branding, informational displays, chairs, tables, screens, and heart graphic highlights event marketing strategies while promoting cardiac data management solutions.

Trade show booth for PaceMate featuring red and white branding, information displays, seating area, and a heart graphic on a transparent panel—perfect for impactful event marketing.

Bold Branding in High-Impact Exhibit Design

EDE designed PaceMate’s space with bold red branding that stood out against more sterile environments. A large overhead sign immediately established the environment and captured attention on the show floor. Watch the video to see how bold branding brought the activation to life.

Interactive Attendee Engagement

The booth was streamlined to maximize the attendee experience, starting with a warm greeting at the reception desk. Attendees were then guided to a demo station, followed by an in-depth talk from experts in a theater setting.

Personalized Giveaways

To cap off their visit, attendees received a custom engraved luggage tag, ensuring they had a memorable takeaway from their experience.

A television screen displays a smiling person in blue scrubs making a heart shape with their hands, set against a green outdoor background—perfect imagery for event marketing campaigns focused on community health and wellness.

Impact: In PaceMate’s Own Words

Fun. Committed. Creative. That’s how PaceMate described EDE’s partnership. “No matter what you do as an event marketer, there’s always some issue you run into at an event. And EDE is there to help solve that problem — no matter what it is. That’s incredible!”