Monster Energy

Award-Winning Trade Show Exhibit at NACS

At the 2022 NACS Show, Monster Energy partnered with EDE Corporation to create a towering 70 × 70 exhibit that left nothing to chance. Four 20-foot walls, each fitted with a 180″ LED screen, delivered high-impact brand messaging at first sight. A striking “Monster Garden” installation showcased supersized cans five times the retail size, offering a bold physical presence that drove foot traffic deep into the space. Inside the VIP second-level zone, an RFID-enabled conference table turned meetings into interactive brand experiences. From concept through fabrication, logistics and onsite installation, the project delivered an exhibit that solidified Monster Energy’s leadership in the energy-drink space.

A busy convention floor features several booths, including a prominent Monster Energy display, with many people walking, mingling, and exploring exhibits.

A group of people poses for a photo in front of a Monster Energy booth at an event, with digital screens and other attendees visible in the background.

A display of various Monster Energy drink cans suspended on poles, illuminated by green lighting in a modern exhibition space.

People gather at an indoor event with bright lights, colorful displays, and a large screen showing a woman's face above the crowd.

A modern exhibition booth displays Monster Energy branding, motorcycles, a car, digital screens with advertisements, and illuminated drink cans.

A trade show booth features a large Monster Energy display with drinks, a car, a motorcycle, and a prominent digital screen showing bottles of Monster Juice.

A group of people poses for a photo inside an MMA-style cage at an event, while a woman takes their picture.

Showcase of Monster Energy’s 70×70 exhibit at the 2022 NACS Show. As you entered the hall, the first thing you see are 4 gigantic 20 foot high walls. Each wall held a 180″ LED showcasing the latest innovations of the individual Monster brands. The sheer magnitude forced all eyes on Monster Energy driving hordes of attendees into their space!.

A Monster in Trade Show Exhibit Design

For the first time in its history, Monster Energy partnered with an outside team to design and build its exhibit experience — and the result was impossible to miss. Four towering 20-foot walls, each featuring a massive 180″ LED display, surrounded attendees with nonstop energy and innovation from every Monster brand. The sheer scale drew crowds from across the hall. Click the video to see how this powerhouse presence came to life.

The Monster Garden – the centerpiece of the booth!

Showcasing the entire line of Monster products. A 20′ long structure with dynamic moving light holding 18 super-sized Monster Cans. Literally, 5x the size of a normal can! The cans were custom 3d printed, airbrushed, and styled to be identical to the cans seen in stores.

When bringing innovation to the forefront details matter.

The wow factor wasn’t isolated to public areas. VIP attendees welcomed to the 2nd level of the booth were impressed with every detail. No one wants to sit through a PowerPoint presentation at trade shows. To avoid the standard click and scroll, EDE created an RFID-enabled conference table. With chips embedded in Monster’s latest innovations, execs were able to take control. From there, the magic took over. Attendees watched the room light up. Filling the screen with sizzle reels and all the info they need to show off their latest inventions.

Monster Energy Conference room with RFID-enabled table.

A trade show booth displays large illuminated Monster Energy logos, product images, and promotional graphics with bold, angular structures and bright LED lighting.

Proving Monster Energy is the innovation leader in the Energy Drink Market.

Monster Energy is in a highly competitive industry. Elevating their brand is a must and EDE took out all the stops!

And here is how EDE did it:

(8) 180″ LEDs to tell the product brand stories.
A larger-than-life Monster Garden showing off the full collection.
Custom-developed tech including RFID-enabled conferences tables for private meeting rooms
Not to mention the Hoonicorn, a Custom Dirt Bike, UFC Fighters, Celebrities, and Monster Girls to round it out!

Making Monster the shining star of NACS!