Monster Energy

Award-Winning Trade Show Exhibit for NACS

At the 2024 NACS Show, EDE created this Award-Winning Trade Show Exhibit Design that featured over 6,800 sq ft of trade show exhibit space, 21 LED Video Walls of all types, a 1,200 sq ft double deck structure and dynamic interactives to showcase the scale of the Monster Energy Company.

A large Monster Energy booth with illuminated signs, digital screens, and product displays at an indoor event or trade show.

A trade show booth features large digital screens displaying Monster Energy drink cans, with green lighting and reflections on the shiny floor.

A display of Monster Energy drinks, a motorcycle, and digital screens showcasing new product releases for 2025 in a brightly lit exhibition space.

Monster Energy Award Winning Trade Show Exhibit Design

Two racing simulator setups with curved monitors are displayed in a vibrant, motorsport-themed exhibit with McLaren and Monster Energy branding.

A modern lounge area with black tables and stools, green LED lights, and Monster Energy branding on walls, counters, and a rug. A TV screen displays a motocross scene.

A modern room with bright pink Monster Energy branding, a bar counter with stools, beverage fridges, and neon lighting, promoting Monster Ultra Vice Guava flavor.

Step Inside the Award- Winning Trade Show Exhibit

Step inside Monster Energy, with 21 LED Video screes, a 14-foot animated can, translucent LED walls, and synchronized content transformed this booth into a digital beast. From F1 simulators to star appearances by Rob Gronkowski and Dana White, every moment crackled with brand power. Click the video to feel the energy.

Trade Show Exhibit Design Award Exhibitor Magazine

Award-Winning Trade Show Exhibit Design

Monster Energy’s NACS 2024 trade show exhibit earned an Exhibit Design Award from Exhibitor Magazine, recognizing EDE’s mastery in experiential storytelling and digital integration. The booth’s fusion of immersive LED architecture and brand-specific engagement set a new standard for trade show design.

Immersive Trade Show Exhibit Technology in Action

21 LED Video screens each communicated important information to attendees, whether it was brands, product lines, booth activities or Monster Innovation, each had a very important purpose. The screens were expertly chosen for purpose, from translucent LED tiles on the exterior to allow a view into the space, to curved LED tiles to create a digital can, and finally to extreme high res 1.9 pitch LED tiles on the entranceway to showcase new innovation, each was picked for function. Addressable pixel LED lighting was used to further draw movement and attention into the space.

Sports Illustrated Model and Meathead Throwing Hats from VIP Deck at Trade Show Exhibit

VIP Lounge and Experiential Hospitality Design

Above the main floor, a double-deck structure offered two private conference rooms and a sleek VIP lounge that embodied Monster’s backstage vibe. VIP guests mingled with athletes like Rob Gronkowski while sampling Monster’s brand flavors and networking in a setting that balanced luxury and edge — proof that experiential hospitality can be as strategic as it is stylish.

Interactive Brand Activations That Drive Engagement

From the central 24-foot tasting bar to four Formula 1 racing simulators, every activation was built for participation. The multi-zone layout let attendees move through distinct brand realms while remaining anchored to Monster’s core energy. Combined with celebrity appearances and photo-ready LED moments, the booth generated unprecedented foot traffic and social buzz.