Juniper Networks

Engaging Trade Show Exhibit for RSA

At RSA 2023, Juniper Networks teamed with EDE to create a 20×30 exhibit that combined visual drama with deep interaction. A towering transparent LED hanging header drew attendees across the hall, while a dedicated theater zone hosted expert-led sessions to position Juniper as a thought leader. Adjacent interactive demo stations allowed visitors to engage directly with Juniper’s solutions, bolstered by bold graphic messaging that reinforced brand identity. From concept to fabrication to on-site installation, EDE delivered a cohesive, high-impact exhibit that blended form, function, and engagement.

Juniper Networks trade show booth features digital screens with cybersecurity statistics, a branded counter, green seating cubes, and informational displays—an effective example of trade show marketing in an indoor exhibition space.

Exhibition booth with green seating cubes, a curved counter labeled "Juniper Connected Security," large digital displays, and overhead banners designed for impactful trade show marketing.

Exhibit booth for Juniper Networks with green and white branding, seating area, display screens, and a hanging digital sign highlighting performance statistics and certifications—perfect for impactful trade show marketing.

Transparent LED Header Anchors Trade Show Exhibit Design

The booth featured a 20-by-20-foot canopy that was visible from across the exhibition hall. One side utilized transparent LED technology to display data-driven messaging, while the other three sides displayed vibrant fabric-printed graphics. It’s hard to overstate the impact of the element.

Demos and Booth Design

Adjacent to the theater space, the booth included a dedicated demo area. Here, attendees dove into the details of Juniper’s products with knowledgeable staffers. This experience allowed visitors to explore the benefits of Juniper’s solutions in minute detail.

Juniper Networks trade show booth with branding, informational panels on SASE and Zero Trust, two stools, and counter on a convention floor.

Trade show booth with green cube seats, Juniper branding, digital screens, and large overhead banners featuring a woman and cityscape—an engaging trade show marketing setup designed to capture attention.

Exhibit Design to Elevate Thought Leadership

At the forefront of the space, Juniper Networks had a large theater space with comfortable seating where industry leaders and product experts delivered presentations. This area was a hub of activity, drawing in crowds and fostering engagement through insightful discussions and interactions.