FORTNA

Award-Winning Custom Rental Exhibit Design for ProMat

At ProMat 2023 in Chicago, Fortna unveiled its refreshed brand identity with a dramatic custom trade show booth design by EDE. Spanning 40×110 feet, the exhibit combined exclusivity with discovery, framed by towering white walls and a striking “A”-shaped entry. Inside, immersive LED environments highlighted Fortna’s dual focus on digital software and mechanical automation, while a translucent LED centerpiece, laser accents, and hospitality zones guided attendees through a curated journey. Semi-private meeting spaces, interactive demos, and a speakeasy-inspired lounge blended storytelling and engagement — positioning the booth among the best trade show booth designs of the show.

Step Inside this Custom Rental Exhibit Design

Discover how EDE transformed FORTNA’s booth at ProMat into a fully contained, high-impact environment. This design drew attendees in, showcased FORTNA’s full capabilities, and delivered a unforgettable brand story. Click the video to experience the project for yourself.

Award-Winning Exhibit Design

EDE’s work with FORTNA at ProMat earned a Gold Exhibit Design Award from Exhibitor Magazine in the Island Exhibit category. This recognition highlights the booth’s immersive design, exclusive feel, and powerful storytelling. Read Exhibitor Magazine’s full case study here.

A Custom Rental Built to Impress

The entrance was an ode to the new logo. A larger-than-life interpretation of the FORTNA “A” from their logo symbolized forward momentum. The attendee journey began the moment they stepped through the iconic arch, greeted by two massive screens that set the tone for an immersive experience inside.

Immersive Trade Show Exhibit with LED Innovation

Reinforcing innovation at every step, FORTNA’s custom trade show exhibit featured translucent LED screens that welcomed guests into each meeting room — a visual reminder that innovation is at the heart of everything FORTNA does. The experience concluded with a massive 13-by-20-foot LED screen, showcasing the company’s goals, objectives, and forward momentum.

Did you see it?

The entrance was an ode to the FORTNA “A”, but did you see the secondary giant FORTNA “A”? In the rear of the space, the entrance to the lounge and a way to pull FORTNA’s brand standards all the way through the space. (Check the first photo connecting the path from the entrance to the back!)

Paying homage to the past.

Fortna can’t show up to ProMat without paying homage to the award-winning MHS speakeasy of the past! Behind the translucent LED screen was a lounge where food and drinks were served all day. This space was designed to match the modern look of the Fortna brand.

There’s nothing like a place for attendees to wind down, connect, and strengthen relationships.

Oh, and did we mention the lasers? Above the booth, in front and back, there were lasers shooting across the space to reinforce the new Fortna logo and textures everywhere attendees moved!