Xfinity Zone at Soldier Field

Case Study


Looking to engage more deeply with stat-hungry sports fans, Comcast has begun to roll out integrated interactive Xfinity Zones in sports venues throughout the country. Working closely with representatives for Comcast, the Chicago Bears, and GMR Marketing, our craftsmen and project managers have developed what will become a new go-to spot at Soldier Field for Comcast. EDE provided in-house engineering, fabrication, graphics production, A/V and turn-key installation to create the branded area in the concourse that provides a new and exciting place to go during sporting events and concerts.

Xfinity_Zone entrance

The Xfinity Zone is enhanced by wooden details using local Chicago-area wood and includes large graphics of the Chicago Bears players. The new venue provides charging stations for smart phones along with a massive interactive social media wall. It provides fans the opportunity to experience the new X1 Entertainment Operating System, as well as explore a live demo of Xfinity Home, Comcast’s home security and automation platform.

Xfinity_Zone entrance 2

Xfinity_charging station 2

Xfinity_Wall back


Experience the Xfinity Zone for yourself at Soldier Field, near the Gate 15 entrance.


Design by GMR Marketing

Get trade show tips, reports, checklists and more delivered to your inbox once a month by signing up to the Trade Show Marketing blog.

Related Articles

2023 Trade Show Booth Trends: What’s Next in Design and Tech?

2023 Trade Show Booth Trends: What’s Next in Design and Tech?

At the end of every year, we like to get together with a few industry experts and place our bets on what trade show booth trends will be hot next year. This year, we sat down with Dave Stamm, CEO of Stamm Media and Ben Synborski, President of SYNDESIGN to hear which...

How to Justify Your Trade Show Program

How to Justify Your Trade Show Program

If you’ve ever worked a trade show floor, you know firsthand the true value that a trade show program can bring to your company. However, providing proof to justify growing your trade show budget isn’t always easy. Today we’re looking at the six best ways to help you...

What You Missed at RSNA 2022: Industry Insights from EDE

What You Missed at RSNA 2022: Industry Insights from EDE

 Our team attended the Radiology Conference & Annual Meeting (better known as RSNA 2022) to check out hundreds of healthcare companies – and their exhibits. Luckily for us, the show was right in our own backyard at McCormick Place in the great city of Chicago, IL....