Xfinity Zone at Soldier Field

Case Study

Xfinity_Wall1

Looking to engage more deeply with stat-hungry sports fans, Comcast has begun to roll out integrated interactive Xfinity Zones in sports venues throughout the country. Working closely with representatives for Comcast, the Chicago Bears, and GMR Marketing, our craftsmen and project managers have developed what will become a new go-to spot at Soldier Field for Comcast. EDE provided in-house engineering, fabrication, graphics production, A/V and turn-key installation to create the branded area in the concourse that provides a new and exciting place to go during sporting events and concerts.

Xfinity_Zone entrance

The Xfinity Zone is enhanced by wooden details using local Chicago-area wood and includes large graphics of the Chicago Bears players. The new venue provides charging stations for smart phones along with a massive interactive social media wall. It provides fans the opportunity to experience the new X1 Entertainment Operating System, as well as explore a live demo of Xfinity Home, Comcast’s home security and automation platform.

Xfinity_Zone entrance 2

Xfinity_charging station 2

Xfinity_Wall back

 

Experience the Xfinity Zone for yourself at Soldier Field, near the Gate 15 entrance.

 

Design by GMR Marketing

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