How to use gamification in your trade show exhibit to drive engagement and build community.
Who would have thought a show about chess would draw 62 million viewers in its first 28 days? I admit I haven’t watched the Queen’s Gambit, but I keep hearing people say they never knew chess could be so interesting. Is it simply chess that’s fascinating? Is it the quest to be the best chess player in the world? What is driving people to watch this show?
“Besides expenses, what does your trade show program bring us?” If you’ve ever been asked a similar question in a budget meeting, chances are you may have struggled to come up with a numerical answer. Trade show ROI is notoriously difficult to quantify, but with the right metrics and measurement strategies you can put together the numbers needed to help you analyze your exhibit program’s effectiveness.
Which metrics you use of course depends on which goals your company has for exhibiting at trade shows. Below, find a breakdown of different ROI metrics and how to implement strategies to collect those measurements.
Developing a trade show program can be overwhelming. To make things easier for you, here is a universal guide on what it takes to get an exhibit built. Each section represents a chronological step that you are involved in. Find explanations and tips for each step below.