Sphere

Impactful Trade Show Exhibit for RSA

At RSA 2024, Sphere partnered with EDE to create a 10×20 custom exhibit that balanced sophistication with impact. The design featured a striking 3D logo as its centerpiece, drawing attendees into a compact yet powerful space. Warm wood tones and clean architectural lines softened the booth’s tech-forward message, creating an approachable atmosphere that encouraged one-on-one conversations. Clear, elevated messaging reinforced Sphere’s expertise in identity hygiene and cybersecurity solutions, while integrated demo areas gave visitors hands-on insight into their offerings. The result was a polished, high-performing exhibit that made Sphere stand out on a crowded show floor.

Exhibit booth with blue branding, perfect for event marketing, featuring a table with stools, two wall-mounted screens, and a branded counter, all set up on a wooden floor within a convention center.

Trade Show Exhibit Design That Cuts Through the Floor Noise

The booth featured warm wood tones, a blue backwall, and a design that exuded quiet sophistication, standing in stark contrast to the overwhelming lights and sounds of the surrounding show floor. Sphere’s booth design focused on clarity and communication. With the integration of product demos and easy-to-navigate displays, the booth conveyed complex cybersecurity solutions in a way that was approachable and easy to understand.

3D Logo Design to Drive Brand Awareness

This thoughtful design and warm environment fostered one-on-one interactions, ensuring attendees left with a solid understanding of Sphere’s value in the cybersecurity landscape.

Booth Design for Attendee Engagement

Sphere described their partnership with EDE as “seamless, attentive, and phenomenal.” This booth demonstrates that regardless of booth size, a smart design with flawless execution can significantly elevate a brand’s presence on even the busiest show floors.