Roach Conveyors

High-Impact Trade Show Exhibit for MODEX

For Roach Conveyors’ first trade show appearance at MODEx 2024, EDE delivered a bold 50×70 exhibit that clearly established their presence in the industry. A sweeping LED ribbon ceiling, echoing Roach’s iconic triple-stripe logo, served as a vivid visual gesture of motion and innovation. The booth’s heart was a live conveyor system, enhanced with QR-code gamification to drive interaction. A second-story platform offered guests a bird’s-eye view of the action below, deepening their understanding of Roach’s solutions. Supported by compelling graphics and a fluid visitor flow, the exhibit made a memorable impression — positioning Roach as a serious player from their very first show.

A conveyor belt system moves cardboard boxes past a trade show booth featuring striking exhibit design with red, white, and blue decorations and company logos.

A modern conveyor system with a curved section is displayed in an industrial showroom featuring red, black, and white exhibit design elements and digital screens.

Trade show booth with "ROACH" branding features sleek exhibit design, metal stools around tables, display screens, product models, and a large red and white striped banner overhead.

Exhibition booth with innovative exhibit design featuring conveyor belts, boxes, display screens, and signage advertising automation and conveyor solutions for material handling.

A modern conveyor system enhances the trade show booth’s exhibit design, featuring American flag-themed decorations and product displays in the background.

Two family-owned businesses partnered up to deliver a standout exhibit.

As newcomers to the trade show marketing scene, Roach Conveyors sought to make a resounding impression from the outset. Opting for a 50-by-70-foot exhibit space, they partnered with EDE — also a family-owned business — to ensure their debut would be memorable and impactful.

Raising the roof.

A striking LED ribbon, meticulously designed to mirror Roach’s iconic logo with three stripes, was a highlight (pun intended) of the exhibit. Stretching across 65 feet at an angle, this vibrant display infused the space with a sense of dynamic motion, echoing the functionality of Roach’s conveyors. Select imagery, including stars and stripes, underscored Roach’s commitment to American-made quality.

Conveying the brand.

An operational conveyor system anchored the exhibit. Roach gamified the display by slapping QR codes on a few of the boxes. Visitors scanned the code for a chance to win swag. Offering a bird’s-eye perspective of the bustling machinery below, a second-story platform provided visitors with a unique vantage point and deeper insight into Roach’s innovative solutions. This interactive focal point provided visitors with a comprehensive view of Roach’s capabilities, effectively bringing their expertise to life.

The debut surpassed all expectations!

Through the collaborative efforts of Roach Conveyors and EDE, the debut exhibition surpassed all expectations, leaving an unforgettable impression on attendees. The immersive showcase not only elevated Roach’s brand visibility but also facilitated meaningful connections within the industry. By leveraging innovative design elements and strategic placement, EDE successfully translated Roach’s legacy of excellence into a compelling live experience, paving the way for continued success in the competitive trade show arena.