EDE and Monster Energy Win EXHIBITOR Magazine Experiential Exhibit Award
EDE is proud to celebrate an award-winning partnership with Monster Energy. Together, the two companies earned a Bronze Award in the Experiential Exhibit category at EXHIBITOR Magazine’s 39th Annual Exhibit Design Awards.
This recognition honors more than a single exhibit. It reflects the strength of a creative partnership built around bold brand storytelling, immersive experience design, technical craftsmanship, and a shared commitment to creating a trade show environment that attendees would remember.
Designed and fabricated by EDE for Monster Energy at the 2024 National Association of Convenience Stores, also known as the NACS Show, the 70-foot by 80-foot exhibit transformed Monster Energy’s unmistakable brand identity into a high-energy, interactive environment. The result was a custom experiential exhibit that captured attention, encouraged engagement, and brought the spirit of Monster Energy to life on the show floor.
An Award-Winning Partnership Built on Energy, Creativity, and Experience
Monster Energy is a brand known for intensity, excitement, culture, and connection. For EDE, the challenge was to translate that powerful brand presence into a physical environment that felt authentic, immersive, and unforgettable.
That meant creating more than a visually impressive trade show booth. It meant designing a branded world where attendees could step inside the Monster Energy experience.
The award-winning exhibit combined bold architecture, immersive LED technology, product storytelling, attendee interaction, hospitality spaces, and high-impact brand moments. Every element was designed to support one central goal: helping Monster Energy show up at NACS with the same power, personality, and energy that define the brand.
That is what made the project so meaningful. The award reflects not only EDE’s design and fabrication capabilities, but also the trust, collaboration, and creative alignment between EDE and Monster Energy.
Recognized by EXHIBITOR Magazine for Experiential Exhibit Design
Presented annually by EXHIBITOR Magazine, the Exhibit Design Awards recognize excellence in exhibit design, attendee engagement, and brand storytelling. The Experiential Exhibit category honors exhibits that go beyond traditional booth design by creating immersive environments and meaningful emotional connections with attendees.
For EDE and Monster Energy, this recognition validates the strategy behind the experience.
At a major trade show like the NACS Show, brands compete for attention in a fast-moving, high-traffic environment. A successful exhibit must do more than look impressive from the aisle. It must invite attendees in, guide them through the brand story, encourage interaction, and create moments that stay with them after the show.
The Monster Energy exhibit accomplished that by turning the booth into an immersive brand experience. From large-scale digital elements to interactive activations and hospitality spaces, the environment gave attendees multiple ways to engage with the brand.
“We’re honored to have this project recognized by EXHIBITOR Magazine,” said Greg Tivadar, CEO of EDE. “Monster Energy is a brand built on passion, excitement, and engagement. Our team worked to create an environment that reflected that spirit while delivering an unforgettable experience. This award recognizes the creativity, craftsmanship, and collaboration behind the project.”
Bringing Monster Energy’s Brand Identity to Life at NACS
The Monster Energy exhibit at the 2024 NACS Show was designed to feel bold, active, and unmistakably on brand.
The environment featured more than 6,800 square feet of exhibit space, 21 LED video walls, a 1,200-square-foot double-deck structure, and dynamic interactive experiences that helped showcase the scale and energy of the Monster Energy brand.
The exhibit used immersive digital architecture to create movement, atmosphere, and visual impact. LED walls, synchronized content, lighting, and branded visuals worked together to pull attendees into the space and create a memorable journey through the Monster Energy world.
Inside the exhibit, attendees could experience different brand zones, product moments, sampling opportunities, hospitality areas, and interactive activations. The space was designed to support both high-volume engagement and more exclusive relationship-building opportunities.
This balance is what makes experiential exhibit design so valuable. A strong custom trade show exhibit can create excitement on the show floor while also supporting deeper conversations, customer engagement, and business goals.
A Custom Trade Show Exhibit Designed for Interaction
The Monster Energy exhibit was built around participation.
Instead of creating a passive booth where attendees simply walked by, the exhibit encouraged people to enter, explore, sample, interact, and stay. Every major element supported attendee engagement, from the visual draw of the exterior to the activity and energy inside the environment.
The exhibit included a central tasting experience, interactive brand activations, immersive digital content, and elevated hospitality spaces. These elements helped turn the booth into a destination within the show.
For event marketers and brand teams, this is where thoughtful exhibit design makes a measurable difference. When a trade show booth is designed around the attendee journey, it becomes easier to create traffic, conversation, product discovery, and lasting brand recall.
That is especially important for brands like Monster Energy, where the experience must match the strength of the brand itself. The exhibit had to feel powerful, exciting, and authentic. Through close collaboration, Monster Energy and EDE created an environment that delivered on that vision.
EDE’s Fifth EXHIBITOR Exhibit Design Award in Seven Years
This recognition also marks EDE’s fifth EXHIBITOR Exhibit Design Award in the past seven years, underscoring the company’s consistent success in creating award-winning custom exhibits and experiential environments for leading brands.
Previous award-winning projects include exhibits for Ferrara in 2019, MHS in 2021 and 2022, FORTNA in 2023, and now Monster Energy.
For EDE, this continued recognition reflects a long-standing commitment to creative strategy, custom exhibit design, technical fabrication, and show-floor execution. For clients, it reinforces the value of working with an exhibit partner that understands how to bring a brand vision to life from concept through installation.
Award-winning exhibit design is not only about creative recognition. It is about building environments that are purposeful, functional, memorable, and aligned with business goals.
EDE’s work with Monster Energy is a strong example of that approach.
Why Experiential Exhibit Design Matters for Today’s Brands
Trade shows continue to be one of the most important opportunities for brands to connect with customers, prospects, partners, and industry audiences in person. But as event environments become more competitive, traditional booth design is no longer enough.
Brands need exhibits that create experiences.
A strong experiential exhibit can help companies increase visibility on a crowded show floor, create meaningful attendee engagement, bring brand storytelling to life, support product education and sampling, encourage interaction and conversation, and create memorable moments that extend beyond the event.
The Monster Energy exhibit demonstrates how custom trade show exhibit design can turn a brand presence into a fully immersive environment. It shows what is possible when a bold brand and an experienced exhibit partner work together with a clear vision.
What the Award Means for EDE and Monster Energy
The Bronze Award in the Experiential Exhibit category is a meaningful achievement because it reflects the success of the partnership behind the project.
Monster Energy brought a powerful brand, a clear identity, and a strong vision for how it wanted to show up at NACS. EDE helped translate that vision into an environment built for impact, engagement, and execution.
Together, the two teams created an award-winning exhibit experience that captured the energy of the brand and delivered a memorable show-floor presence.
“This award reflects the talent of our team and the trust our clients place in us,” added Tivadar. “The best exhibit experiences are built through collaboration, and we’re grateful for the opportunity to bring our clients’ visions to life.”
That collaboration is at the heart of every successful exhibit program. The best results happen when the client and exhibit partner align early around the brand goals, the audience experience, and the purpose of the event.
For Monster Energy and EDE, that partnership helped create an exhibit recognized among the best in experiential exhibit design.
Award-Winning Custom Exhibit Design and Fabrication
EDE is proud to celebrate this recognition with Monster Energy and to continue helping brands create custom trade show exhibits that stand out, engage audiences, and deliver measurable value.
From design and fabrication to logistics, installation, dismantle, storage, and ongoing event program management, EDE partners with organizations across North America to create branded environments that support real business goals.
The Monster Energy exhibit is a powerful example of what happens when brand strategy, creative design, technical execution, and client collaboration come together.
It was more than a booth.
It was an immersive Monster Energy experience.
And now, it is an award-winning one.
Frequently Asked Questions
What award did EDE and Monster Energy receive?
A: EDE and Monster Energy received a Bronze Award in the Experiential Exhibit category at EXHIBITOR Magazine’s 39th Annual Exhibit Design Awards for the Monster Energy exhibit at the 2024 NACS Show.
What is the Experiential Exhibit category?
A: The Experiential Exhibit category recognizes exhibits that create immersive brand environments, meaningful attendee engagement, and memorable emotional connections on the trade show floor.
Who designed and fabricated the Monster Energy exhibit?
A: EDE designed and fabricated the award-winning Monster Energy exhibit for the 2024 NACS Show.
What made the Monster Energy exhibit award-worthy?
A: The exhibit translated Monster Energy’s bold brand identity into an immersive trade show environment with large-scale digital technology, interactive activations, product engagement, hospitality spaces, and a high-energy attendee experience.
Where was the Monster Energy exhibit shown?
A: The exhibit was created for Monster Energy at the 2024 National Association of Convenience Stores, also known as the NACS Show.
Why does this award matter for EDE clients?
A: The award reflects EDE’s ability to design and fabricate custom trade show exhibits that combine strategy, creativity, craftsmanship, attendee engagement, and reliable execution.
How many EXHIBITOR Exhibit Design Awards has EDE received?
A: This recognition marks EDE’s fifth EXHIBITOR Exhibit Design Award in the past seven years.
What services does EDE provide?
A: EDE provides custom trade show exhibit design, exhibit fabrication, exhibit rentals, experiential marketing environments, branded environments, logistics, installation, dismantle, storage, and ongoing event program management.
About EDE
EDE is an award-winning exhibit design and fabrication company specializing in custom trade show exhibits, exhibit rentals, experiential marketing environments, and event program management. As a full-service exhibit partner, EDE provides design, fabrication, logistics, installation, dismantle, storage, and ongoing program support to help brands create memorable experiences and measurable results.
