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If you’re an American exhibitor heading to a European trade show for the first time, be prepared for a different experience — one that’s often more streamlined, more hospitable, and sometimes even more cost-effective. While the fundamentals of exhibiting remain the...
EDE, a leader in exhibit design and fabrication, has partnered with Purdue University to enhance its Demonstration Kitchen, a hands-on learning space that promotes nutrition education and culinary skills. Through a charitable donation, EDE provided several exhibit...
Trade shows are a whirlwind. Between the LED-lit booths, relentless badge scans, and the ever-present promise of free swag, it’s easy to assume your exhibit is doing all the heavy lifting. But here’s a little industry secret: Some of the most valuable trade show...