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Trade shows are a unique cocktail of strategy, logistics, adrenaline — and occasionally, chaos. For project and exhibit managers, being the calm in the storm isn’t optional — it’s the job. From missing crates and malfunctioning tech to unexpected no-shows, this...
If you’re skipping specialty or distributor shows because you think they’re not worth the time or money — think again. These events may be smaller, more regional, and hyper-targeted, but they’re becoming powerhouses of ROI for exhibitors who know how to play the game....
If you’re an American exhibitor heading to a European trade show for the first time, be prepared for a different experience — one that’s often more streamlined, more hospitable, and sometimes even more cost-effective. While the fundamentals of exhibiting remain the...