Our design team worked with Varian Medical Systems to create a brand new, complete exhibit solution for RSNA. From a distance, the design has a dynamic effect with angular hanging blades that set the orientation of the space. Lighting effects and sleek material finishes draw the eye to key areas within the space such as the product displays and feature wall video array. At RSNA, attendees were able to have casual conversation in the central lounge space as well as at the two demonstration stations. Existing customers were brought through a private corridor to one of 4 glass façade conference rooms with hardwood ceilings and Panton chandeliers. This exhibit, with a terrific overhead presence and perfect lighting throughout, impressed attendees and brought Varian’s brand standards to life.