Hyster's custom trade show exhibit at Promat was centered around the theme of "Bring It". The custom exhibit indeed brought it with perforated metal, a custom raised flooring system and bold uses of dark colors to allow the Hyster yellow trucks to shine as the focus of the space. The center of the custom trade show exhibit was dedicated to the Hyster outdoor line of lift trucks, a theme made clear with the use of a distinctive rock formation and evergreen trees. Using digital graphics also allowed the messaging to adapt to specific shows for the future, decreasing Hyster's program costs and maximizing impact. The end result brought it at Promat and trade shows across the country.