Technology can be one of the most important factors in determining the effectiveness and success of your trade show. In everyday life, the technology we use is personal, interactive, and fulfills a need. The technology in an exhibit must follow suit. You need to take advantage of the interactive nature that technology has to offer. Technology gives depth to an exhibit design and helps to create a memorable experience. We are digging into a few of the latest technology trends in trade shows we think are restructuring the exhibition and event scene.
It doesn’t matter how innovative your exhibit design is if your staff isn’t properly conveying the message of the booth. 85% of an exhibitor’s success hinges on the performance of its booth staff. Despite its importance, only 26 percent of exhibitors conduct trade show staff training for all or most of their events, according to a Center for Exhibition Industry Research study. We put together several trade show staffing essentials you can’t miss if you want your trade show program to perform. Continue reading
For a number of reasons it may not be the best time for a new trade show exhibit build. You may feel your existing properties are looking worn or additional parts and pieces may have clouded your message over the years. This is a problem many companies face and they wonder how they can reinvent their trade show exhibits. We put together a list of cost effective ways to keep your exhibit fresh with your annual budget in mind. Continue reading
Ready to build your new property? A little communication goes a long way.
It’s finally time: senior management have green-lit your plan for a new exhibit design, and you couldn’t be more excited. Time to write and send that RFP you’ve been crafting mentally for months. But as you hit “send” and await responses, the nervousness sets in. How can you really be sure you’ll get exactly the exhibit design you’re hoping for out of this process? Will your partner truly understand your vision and bring it to life?
When Comcast was ready to refresh and repurpose their Fundamentals Deck at US Cellular Field, EDE worked closely with GMR Marketing and the Chicago White Sox to renovate the space. In just 4 weeks, our team provided in-house engineering, demo, fabrication, paint, graphics, and lighting to update the sponsored space.
We’ve built 3 customized car platforms in the past several years, funny thing is each has won the top prize in custom hot rods
2015 brought in a lot of new and exciting opportunities for our team. We were challenged in terms of design, engineering, and tech, but we were able to come up with some pretty cool solutions for our clients. Here are 10 of the coolest things we produced in 2015: Continue reading
Looking to engage more deeply with stat-hungry sports fans, Comcast has begun to roll out integrated interactive Xfinity Zones in sports venues throughout the country. Working closely with representatives for Continue reading
Virtual Reality can entertain us, connect us, and revolutionize our view of the world– but for how long? Typically, an attendee at a trade show or event will get to experience a brand’s virtual reality for just a few short minutes. Although they will probably be entertained and impressed with your brand, they can’t take this experience with them. Attendees might spread the word to a few of their friends and colleagues, but it all stops there. This year together with Interface, we came up with a solution–a way for attendees to literally take their Virtual Reality experience away with them and share that same experience with anyone. Anywhere. Anytime.
Sometimes a short, interesting presentation before the show start can be a great way to get people engaged with your brand in a more interesting way. A few weeks ago at the ProMat show, Yale had a morning trade show presentation with GE.
Back in October, we explored how to make a pre-show game plan before exhibiting at a trade show. Now, we are going to speak about the post show checklist and how to qualify, measure and follow up on the leads acquired through the show. Setting clear expectations and goals for what you want out of the experience will help you evaluate your success after the event. Whether it’s the number and quality of generated leads or the overall impact of your presence and branding, define your metrics to keep your team focused and your investment worthwhile.
Happy New Year! EDE is excited to announce that after a year of planning, permitting, and surveying, we have finally broke ground on our new building expansion. Continue reading
Crain’s editors narrowed the many entries for Chicago’s Coolest Offices down to several finalists, and we are pleased to announce that Hub Group is included in the list! Crain’s editors singled out their favorite feature in the office–the shipping containers that form walls around their lounge space–which EDE created.
Exhibiting at a trade show is one of the best strategies to market your products and services to a large, specified group of potential customers. Trade show exhibits give you a unique sales opportunity that can help you generate new leads, check out the competition, get publicity, and do some networking. We’ve covered that subject in our “How to Justify Your Trade Show Program” blog entry 6 months ago. The following are our thoughts on how to maximize the impact of your trade show program on important attendees. As with anything marketable, the key is maximizing the time and money you spend on targeted attendees. But before you accomplish anything, you must plan carefully and promote your presence even before the show.
In April, Matter, Inc., a sports, entertainment, and experiential marketing agency, reached out to EDE to create an exhibit for their client, the American Egg Board, for an annual Easter celebration at our nation’s capital. The exhibit focused around finding ways to educate children about an egg’s journey from the farm to table.
Working on the design and fabrication of trade shows gives our team a unique perspective, but one that is also very limited. We see things in big ideas; in great general concepts with elements that help reduce costs associated with exhibits. The problem is that those elements are really only a small part of what makes an exhibit truly successful. Throughout the beginning of 2014, our sales and creative departments took to the road to observe more. What we noticed that the best exhibits layer 3 elements: architecture, marketing and sales to create spaces that spark energy, enthusiasm and RESULTS.