
The big question we keep hearing is “will in-person trade shows make a comeback post-pandemic?” If you ask our team of experiential marketing experts, our answer is 100% yes; in-person trade shows will return.
We may not know when live events will return, and we don’t necessarily know what they will look like when they do. But we do know that the value of face-to-face marketing can’t be replaced. This two-part piece will focus first on the benefits of in-person trade shows that can’t be replicated virtually. In Part 2, we’ll explore some of the ways live events may look different in the future—and what you can do to be prepared.
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