If you’re just getting started with trade show marketing for your company, you may not know what to expect. How do you design a custom trade show booth? What’s possible when it comes to fabrication? And how can you measure your results and justify your program? We’re guiding you through the entire process with the help of our award-winning trade show booth design team.
Step One: Design
Every great custom trade show booth starts by understanding your challenges and goals. Some clients approach us with concrete goals like increasing sales or strengthening their brand awareness. For others, solidified goals are a product of conversation around the possibilities their exhibit can bring.
Have you ever wondered how some of the showstoppers figure out the request-for-proposal (RFP) process? They’ve created an impactful experience with an awesome trade show exhibit – the high fives all around say it all.
Ok, fine, no high fives just yet. Just know you’re not alone. The RFP process can be overwhelming.
struggling to connect with your audience at trade shows?
Your trade show booth might be innovative and attractive, but that won’t matter if your audience doesn’t like nor connects with it. Below we give you some tips on how to create a trade show booth that connects with your audience by incorporating a data-driven design methodology for your next big exhibit.
While some exhibit staff enjoy representing their brand at trade shows, others might be averse to spending their time at these events. Whether it’s the massive time commitment (especially for out-of-town employees), employers who do not show appreciation, or the challenge of speaking to guests is simply a daunting task, you can make your exhibit staff feel comfortable and reward their efforts your marketing program will prosper.
Today’s trade show participants know exactly which products they want to demo before stepping foot on the exhibit floor. They have researched products and exhibitors online to minimize time spent window shopping. So, what can you do to leave a great impression?
Trade shows are notoriously wasteful, with components sometimes thrown away just to avoid shipping costs back to the warehouse. However, each November the Greenbuild show comes around, and with it come pushes for more green exhibits.
After months of planning, organizing, designing marketing collateral, and mountain-size piles of promotional giveaways, the day has finally come. You arrive hours early to your trade show booth to set-up and organize. With minutes to spare the attendees begin to trickle in. Minutes turn into hours and before you know it, the trade show is almost over and traffic to your booth was only subpar. Sound familiar? The reason might be your online presence. Most attendees have an idea of the booths and industry professionals they want to visit ahead of time and meet prior to check-in. That is why it is important to keep them informed days and weeks before shows. Utilizing social media platforms can be an efficient way to do just that – plus it’s free!
Trade show lead retrievals have come a long way in the past five years, but the process is still one of the more tedious aspects of tradeshows. Which of your thirty salespeople in attendance scanned the badge? What product was the lead interested in? How do I upload files to my CRM? How does my trade show program get credit for starting the sales process?
A lot of those questions can be answered with a lead retrieval system app. The problem, however, is how many lead retrieval apps you’ll have to wade through to find the right fit. Ask yourself the following questions to help sort through and find the right app for your program.
With the stress of pre-show marketing efforts, getting your exhibit ready, and organizing show goals, it’s incredibly easy to think you’re done once the show is over. What many exhibitors fail to remember is the importance of dismantling properly – and how a teardown really can affect the ability of using your exhibit components for your next show and saving damages. Here are some of our best practices to keep everything running smoothly and within your budget.
Technology can be one of the most important factors in determining the effectiveness and success of your trade show. In everyday life, the technology we use is personal, interactive, and fulfills a need. The technology in an exhibit must follow suit. You need to take advantage of the interactive nature that technology has to offer. Technology gives depth to an exhibit design and helps to create a memorable experience. We are digging into a few of the latest technology trends in trade shows we think are restructuring the exhibition and event scene.
For a number of reasons it may not be the best time for a new trade show exhibit build. You may feel your existing properties are looking worn or additional parts and pieces may have clouded your message over the years. This is a problem many companies face and they wonder how they can reinvent their trade show exhibits. We put together a list of cost effective ways to keep your exhibit fresh with your annual budget in mind. Continue reading →
Ready to build your new property? A little communication goes a long way.
It’s finally time: senior management have green-lit your plan for a new exhibit design, and you couldn’t be more excited. Time to write and send that RFP you’ve been crafting mentally for months. But as you hit “send” and await responses, the nervousness sets in. How can you really be sure you’ll get exactly the exhibit design you’re hoping for out of this process? Will your partner truly understand your vision and bring it to life? Continue reading →
Sometimes a short, interesting presentation before the show start can be a great way to get people engaged with your brand in a more interesting way. A few weeks ago at the ProMat show, Yale had a morning trade show presentation with GE.
Back in October, we explored how to make a pre-show game plan before exhibiting at a trade show. Now, we are going to speak about the post show checklist and how to qualify, measure and follow up on the leads acquired through the show. Setting clear expectations and goals for what you want out of the experience will help you evaluate your success after the event. Whether it’s the number and quality of generated leads or the overall impact of your presence and branding, define your metrics to keep your team focused and your investment worthwhile.
“Besides expenses, what does your trade show program bring us?” If you’ve ever been asked a similar question in a budget meeting, chances are you may have struggled to come up with a numerical answer. Trade show ROI is notoriously difficult to quantify, but with the right metrics and measurement strategies you can put together the numbers needed to help you analyze your exhibit program’s effectiveness.
Which metrics you use of course depends on which goals your company has for exhibiting at trade shows. Below, find a breakdown of different ROI metrics and how to implement strategies to collect those measurements.
Gamification has been around the marketing world for quite some time. Gone are the days of gimmicky games based on Wheel of Fortune or Jeopardy, instead games are now created to be relevant and targeted and help deliver defined marketing messages. Marketers are finding that gamifying a brand helps influence behavior in environments like trade shows, mobile events and experiential settings. The benefits of gamification can be numerous and typically include:
You and I both know the value trade shows have to your marketing plan, but it’s time to prove it in no uncertain terms. Even though many trade show professionals are optimistic about future results, most don’t believe their budget will increase. Many marketing managers must fight to justify dream budgets to supervisors and the C-suite. We’ve compiled the three most compelling pieces of ammo to swing things in your favor.
Typically trade show exhibit layouts require attendees to walk in from the aisles in order to engage with booth staff or product displays. Many of you have already learned that funneling people inside the exhibits helps give them a sense of privacy and more focused attention. Common ways to do this within exhibits might include relying on graphics, physical structures, placement of products or even music. But one trick is a little more subtle and still effective. Thoughtful lighting not only draws attendees’ eyes to important features but can also lead them to important locations within the booth.
Developing a trade show program can be overwhelming. To make things easier for you, here is a universal guide on what it takes to get an exhibit built. Each section represents a chronological step that you are involved in. Find explanations and tips for each step below.