Muzak Globalshop

Creating a “feeling” or mood within an exhibit is a challenge, especially when it’s best to avoid explicitly stating that feeling for visitors. The Muzak exhibit for Globalshop, however, achieved this through large images created from 40 Plexiglas tubes conveying a wide range of powerful emotions A multimedia system consisting of 14 vertically-oriented plasma screens showcased additional images. Music was also played to further create a highly specific—but unstated—feeling. Once inside the exhibit, visitors were invited to choose one of the four feelings in the center well area, where an on-site photographer would take their picture and upload it into a database for attendees to display on the monitors. The exhibit helped Muzak achieve record sales and received a Best Exhibit at Globalshop Award.