L'Oreal

This traveling exhibit helped L’Oreal directly reach out to customers at shopping centers around the country. The exhibit traveled via two tractor-trailers that were unloaded each Friday night; the exhibit was then installed by 8:00 am the next morning so that it was ready for when the malls opened to greet the weekend crowds. Elements like a 40’ reconfigurable overhead structure, raised flooring with lit edge, and 15 independent counters with lighting had to be unloaded, prepared and installed in that 12-hour window—a critical goal that EDE achieved through engineering the components that could be setup easily and quickly.