InterfaceFLOR

In promotion of their “Memphis” carpet line, InterfaceFLOR chose to recreate their marketing campaigns for their showroom space at the NeoCon design fair. EDE worked with the Interface marketing team assembling items that mimicked images from the marketing and advertising. One featured monochromatic elements with monitors embedded into a wall with white painted kitchen elements; another showed a playful motif with balls, slides, and random colorful chairs. This image was further enhanced by incorporating an interactive game using web cameras and a play board in which attendees moved the board to shift all the items into the hole above the slide. The final product was a playful, refreshing blend of images and interactive elements that represented the look and feel of the “Memphis” carpet line.

Design:InterfaceFLOR