Eurex

Eurex wanted to create a fully customized 400-square-foot exhibit using their distinct color palate while also illustrating the four divisions of their brands. The color palate consisted of white and silver as a background with color splashes of bright blues and greens as accent colors. To achieve a sleek look appropriate for the company’s European heritage, EDE used color changing LED lights along with three-form material in the front of the exhibit, which changed from blue to white to green throughout the show.

The remainder of the exhibit used lighting to accent other areas as well. The reception area was illuminated from above, as was each workstation, by a custom-wired overhead canopy. Within this framework, EDE two random lights were mounted at different heights to accentuate Saarinen tables where meetings could be held. The multimedia experience was also key, with two recessed plasma screens in front and behind the exhibit for general messaging and a Vaio all-in-one computer at each workstation to showcase each of Eurex’s four divisions.