Del Monte’s custom trade show exhibit was first shown at the Fruit Logistica Show in Berlin. Using our understanding of international trade show exhibits, our exhibit design focused around creating areas of hospitality, all enclosed with informative museum exhibit-like presentation areas. This approach began at the sculpted reception desk and continued into our open conference areas surrounded by translucent boxes filled with fruits sprouting out of a wheatgrass base. The center of the custom exhibit used tall freestanding pylons with inlaid acrylic shelving to display the fruit along with graphical information to support the innovations used by Del Monte. Further within the center of the exhibit was a fully operational restaurant where meals were custom prepared and delivered to either the lounge, meeting, or conference rooms. In the end, the custom trade show exhibit for Del Monte served a dual purpose within one image, which in turn made the trade show exhibit completely successful.