Aquafil

In creating Aquafil’s first permanent showroom at the Merchandise Mart, EDE utilized some existing elements from the company’s trade show exhibit, along with clever ideas to showcase Aquafil’s product. The most unique element of the showroom uses Aquafil’s carpet fibers as an architectural sculpture to showcase the over 300 colors that Aquafil produces. Using structural “I” beams each string of fiber is run from one end of the showroom to the other to create dynamic showpiece. Other elements that stand out in the showroom is the updated lighting, with target track lighting, unique chandeliers, and LED lit cubby holes to showcase product in a product feature wall and the reception desk. Aquafil’s first showroom created a space that showcased their product, while also creating an inviting space to talk.

Design:EDE Corporation