Despite your best efforts, poor staffers can sink your trade show ship. 85% of an exhibitor’s success hinges on the performance of its booth staff. Despite its importance only 26 percent of exhibitors conduct trade show staff training for all or most of their events! We put together several trade show staffing essentials that are necessary for your team to be effective at your next trade show. Continue reading
Exhibiting at a trade show is one of the best strategies to market your products and services to a large, specified group of potential customers. Trade show exhibits give you a unique sales opportunity that can help you generate new leads, check out the competition, get publicity, and do some networking. We’ve covered that subject in our “How to Justify Your Trade Show Program” blog entry 6 months ago. The following are our thoughts on how to maximize the impact of your trade show program on important attendees. As with anything marketable, the key is maximizing the time and money you spend on targeted attendees. But before you accomplish anything, you must plan carefully and promote your presence even before the show.
Working on the design and fabrication of trade shows gives our team a unique perspective, but one that is also very limited. We see things in big ideas; in great general concepts with elements that help reduce costs associated with exhibits. The problem is that those elements are really only a small part of what makes an exhibit truly successful. Throughout the beginning of 2014, our sales and creative departments took to the road to observe more. What we noticed that the best exhibits layer 3 elements: architecture, marketing and sales to create spaces that spark energy, enthusiasm and RESULTS.