Expanding the Virtual Reality Experience

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Virtual Reality can entertain us, connect us, and revolutionize our view of the world– but for how long? Typically, an attendee at a trade show or event will get to experience a brand’s virtual reality for just a few short minutes. Although they will probably be entertained and impressed with your brand, they can’t take this experience with them. Attendees might spread the word to a few of their friends and colleagues, but it all stops there. This year together with Interface, we came up with a solution–a way for attendees to literally take their Virtual Reality experience away with them and share that same experience with anyone. Anywhere. Anytime.

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2013 Review

2013 was one for the books. We grew as a company, broke ground on a new warehouse facility and grew as families with weddings and births for our employees. We wanted to take a moment to thank our clients and partners and reflect on some highlights from the past year.

Without loyal and ambitious clients we could not have accomplished all that we did. Collaborations with designers, architects, vendors and outside teams helped our appreciative in-house staff bring clients’ stories to life.

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Streamline Your Exhibit’s Video Projections

Interface unveiled their sustainable product lined called Net Effect at this year’s NeoCon in Chicago.  For the debut, they wanted the focus of the new space to be videos playing on monitors and projectors displaying a narrative of related images and text, all tirelessly timed to atmospheric music.  The displays, which spanned over three walls, set up a stage that pulled in attendees to spread a powerful message.

While EDE handled the fabrication of the showroom from setting up the projectors to moving existing plumbing, we collaborated with Ogilvy & Mather to create the graphics display that revolved around timing and had to be seamless.  However, the vision created two main challenges that inspired more thoughtful implementation.

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NeoCon 2013

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It’s that time of year again. NeoCon 2013 is upon us—three days of high-end textiles and interior design staples at the Merchandise Mart in Chicago. After countless hours of preparation and work, over 700 showrooms and exhibits are ready.

This year we have 13 clients with showrooms or exhibits at the expo, all listed below. If you are attending the show, stop by and see what they all have to offer at NeoCon.

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