Streamline Your Exhibit’s Video Projections

Interface unveiled their sustainable product lined called Net Effect at this year’s NeoCon in Chicago.  For the debut, they wanted the focus of the new space to be videos playing on monitors and projectors displaying a narrative of related images and text, all tirelessly timed to atmospheric music.  The displays, which spanned over three walls, set up a stage that pulled in attendees to spread a powerful message.

While EDE handled the fabrication of the showroom from setting up the projectors to moving existing plumbing, we collaborated with Ogilvy & Mather to create the graphics display that revolved around timing and had to be seamless.  However, the vision created two main challenges that inspired more thoughtful implementation.

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Fabric – The EDE Architectural Way

The shift toward using fabric as major components of trade show exhibits has become popular within the trade show industry.  The benefits are numerous, ranging from the ability to cover canvas exhibits with graphics to allowing the creation of unique and seemingly impossible shapes and make this seem like a logical choice.  There are drawbacks however, and these inadequacies have led EDE to avoid relying on fabric in the past.  Disadvantages include the lack of clean square edges, the price to reprint graphics, and the transparent nature of fabrics. We have historically chosen to avoid materials that sacrifice construction quality like overwhelming use of fabric oftentimes does.

But with the invention of SEG (silicone edge graphics) fabrics, many of these shortcomings were eliminated and EDE finally felt that creating a reputable structure from fabric was achievable.  Tai Ping’s exhibit for HD Expo 2013 was EDE’s first fully constructed with fabric.


Tai Ping's SEG fabric trade show exhibit

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