Looking to engage more deeply with stat-hungry sports fans, Comcast has begun to roll out integrated interactive Xfinity Zones in sports venues throughout the country. Working closely with representatives for Continue reading
Virtual Reality can entertain us, connect us, and revolutionize our view of the world– but for how long? Typically, an attendee at a trade show or event will get to experience a brand’s virtual reality for just a few short minutes. Although they will probably be entertained and impressed with your brand, they can’t take this experience with them. Attendees might spread the word to a few of their friends and colleagues, but it all stops there. This year together with Interface, we came up with a solution–a way for attendees to literally take their Virtual Reality experience away with them and share that same experience with anyone. Anywhere. Anytime.
Sometimes a short, interesting presentation before the show start can be a great way to get people engaged with your brand in a more interesting way. A few weeks ago at the ProMat show, Yale had a morning trade show presentation with GE.
Back in October, we explored how to make a pre-show game plan before exhibiting at a trade show. Now, we are going to speak about the post show checklist and how to qualify, measure and follow up on the leads acquired through the show. Setting clear expectations and goals for what you want out of the experience will help you evaluate your success after the event. Whether it’s the number and quality of generated leads or the overall impact of your presence and branding, define your metrics to keep your team focused and your investment worthwhile.
Happy New Year! EDE is excited to announce that after a year of planning, permitting, and surveying, we have finally broke ground on our new building expansion. Continue reading
Crain’s editors narrowed the many entries for Chicago’s Coolest Offices down to several finalists, and we are pleased to announce that Hub Group is included in the list! Crain’s editors singled out their favorite feature in the office–the shipping containers that form walls around their lounge space–which EDE created.
Exhibiting at a trade show is one of the best strategies to market your products and services to a large, specified group of potential customers. Trade show exhibits give you a unique sales opportunity that can help you generate new leads, check out the competition, get publicity, and do some networking. We’ve covered that subject in our “How to Justify Your Trade Show Program” blog entry 6 months ago. The following are our thoughts on how to maximize the impact of your trade show program on important attendees. As with anything marketable, the key is maximizing the time and money you spend on targeted attendees. But before you accomplish anything, you must plan carefully and promote your presence even before the show.
In April, Matter, Inc., a sports, entertainment, and experiential marketing agency, reached out to EDE to create an exhibit for their client, the American Egg Board, for an annual Easter celebration at our nation’s capital. The exhibit focused around finding ways to educate children about an egg’s journey from the farm to table.
Working on the design and fabrication of trade shows gives our team a unique perspective, but one that is also very limited. We see things in big ideas; in great general concepts with elements that help reduce costs associated with exhibits. The problem is that those elements are really only a small part of what makes an exhibit truly successful. Throughout the beginning of 2014, our sales and creative departments took to the road to observe more. What we noticed that the best exhibits layer 3 elements: architecture, marketing and sales to create spaces that spark energy, enthusiasm and RESULTS.
The second week in June is annually one of the most looked forward to for EDE and our clients. The design world’s eye shifts to Chicago and the opening of Neocon 2014. Our 2014 was hectic and bold, working on 10 showrooms and 3 trade show exhibits, all with unique challenges and design statements. We would like to thank all of our clients, and as always we are extremely impressed and excited with the designs that were given to us to create over the last 2 months. Below are some of the quick images of a few of the environments we were involved with:
At the start of 2014, there was a BizBash article about trends in trade shows you’ll see this year. Below, our designers picked some of their favorite exhibit trends and expanded on why they can work for you.
You may find multiple trade shows valuable to your marketing program and end up exhibiting more than once per year. Sometimes the attendee demographics aren’t the same at every show, which means your exhibit may not benefit from a single message or theme. Graphics are an important part in this situation and there are a few design solutions to allow easy changes to your rental or custom exhibit. In the video below, we explain how magnetic backing on graphics has helped exhibitors change up their messaging for multi-show programs.
As you can see, portable exhibits are not the only ones that can benefit from magnetic graphics. Metal structures like reception desks, towers, signs and wall panels for rental or custom exhibits of any size can incorporate this solution. Better yet, the printed quality of your graphics isn’t negatively affected this way.
If you exhibit at multiple trade shows a year or need a design that is customizable throughout your contract, ask your exhibit builder about magnetic graphics.
After reading a recent blog post by Melissa Michel, I was reminded that everyone has to do something they have no interest in at some point in their professional lives. Whether it’s a job or project you never pictured yourself doing, living somewhere you don’t like or even working with someone you don’t like, it’s something everyone has and will struggle with. The key lies in how you deal with it.
If you never saw yourself coordinating an exhibit program and don’t plan to again in the future, that’s ok. Just look at those who do as models for getting the most out of exhibiting as possible. You don’t have to enjoy it— you only have to exhibit like you do.
2013 was one for the books. We grew as a company, broke ground on a new warehouse facility and grew as families with weddings and births for our employees. We wanted to take a moment to thank our clients and partners and reflect on some highlights from the past year.
Without loyal and ambitious clients we could not have accomplished all that we did. Collaborations with designers, architects, vendors and outside teams helped our appreciative in-house staff bring clients’ stories to life.
“Besides expenses, what does your trade show program bring us?” If you’ve ever been asked a similar question in a budget meeting, chances are you may have struggled to come up with a numerical answer. Trade show ROI is notoriously difficult to quantify, but with the right metrics and measurement strategies you can put together the numbers needed to help you analyze your exhibit program’s effectiveness.
Which metrics you use of course depends on which goals your company has for exhibiting at trade shows. Below, find a breakdown of different ROI metrics and how to implement strategies to collect those measurements.
In-booth furniture, whether rented or purchased, is a part of exhibit design that should never be overlooked. The devil is in the details, as they say.