During this period of uncertainty, we at EDE Corporation feel it is our role to help trade show managers and marketers keep up-to-date with the progress of the Events and Coronavirus. We chose five major cities we felt would be the bellwethers for guiding the reopening nationwide. The following are reports and governmental links as to where each city currently sits, as well as the plan to open for larger gatherings.Continue reading
It doesn’t matter how innovative your exhibit design is if your staff isn’t properly conveying the message of the booth. 85% of an exhibitor’s success hinges on the performance of its booth staff. Despite its importance, only 26 percent of exhibitors conduct trade show staff training for all or most of their events, according to a Center for Exhibition Industry Research study. We put together several trade show staffing essentials you can’t miss if you want your trade show program to perform. Continue reading
2015 brought in a lot of new and exciting opportunities for our team. We were challenged in terms of design, engineering, and tech, but we were able to come up with some pretty cool solutions for our clients. Here are 10 of the coolest things we produced in 2015: Continue reading
Sometimes a short, interesting presentation before the show start can be a great way to get people engaged with your brand in a more interesting way. A few weeks ago at the ProMat show, Yale had a morning trade show presentation with GE.
Exhibiting at a trade show is one of the best strategies to market your products and services to a large, specified group of potential customers. Trade show exhibits give you a unique sales opportunity that can help you generate new leads, check out the competition, get publicity, and do some networking. We’ve covered that subject in our “How to Justify Your Trade Show Program” blog entry 6 months ago. The following are our thoughts on how to maximize the impact of your trade show program on important attendees. As with anything marketable, the key is maximizing the time and money you spend on targeted attendees. But before you accomplish anything, you must plan carefully and promote your presence even before the show.
At the start of 2014, there was a BizBash article about trends in trade shows you’ll see this year. Below, our designers picked some of their favorite exhibit trends and expanded on why they can work for you.
In-booth furniture, whether rented or purchased, is a part of exhibit design that should never be overlooked. The devil is in the details, as they say.